Marketing MCQs

Option A: opinion leader

Option B: leading adopters

Option C: influential

Option D: all of above

Correct Answer: all of above ✔

Option A: internal stimuli

Option B: external stimuli

Option C: both a and b

Option D: none of above

Correct Answer: both a and b ✔

Option A: advertising objective

Option B: advertising media

Option C: reminder media

Option D: rational media

Correct Answer: advertising media ✔

Option A: Societal marketing concept

Option B: Market concept

Option C: Product concept

Option D: selling concept

Correct Answer: Societal marketing concept ✔

Option A: open ended question

Option B: close ended question

Option C: Both a and b

Option D: none of above

Correct Answer: open ended question ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: intermarket segmentation

Option B: intramarket segmentation

Option C: income segmentation

Option D: psychographic segmentation

Correct Answer: intermarket segmentation ✔

Option A: Create a need or want

Option B: Satisfy a need or want

Option C: Both a and b

Option D: None of above

Correct Answer: Satisfy a need or want ✔

Option A: lifestyle

Option B: personality and self-concept

Option C: social class

Option D: None of the above

Correct Answer: lifestyle ✔

Option A: relative advantage

Option B: divisibility

Option C: communicability

Option D: compatibility

Correct Answer: communicability ✔

Option A: Necessary

Option B: Unnecessary

Option C: Not already available

Option D: None of above

Correct Answer: Not already available ✔

Option A: advertising strategy

Option B: advertising objective

Option C: advertising messages

Option D: advertising budget

Correct Answer: advertising strategy ✔

Option A: Potential buyers

Option B: Actual buyers

Option C: Both a and b

Option D: None of the above

Correct Answer: Both a and b ✔

Option A: mass marketing

Option B: segmented marketing

Option C: concentrated marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

Option A: upper middles

Option B: working class

Option C: lower uppers

Option D: upper uppers

Correct Answer: lower uppers ✔

Option A: deliberate

Option B: guided by respect

Option C: skeptical

Option D: tradition bound

Correct Answer: tradition bound ✔

Option A: attainable

Option B: measureable

Option C: accessible

Option D: all of above

Correct Answer: all of above ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: geographic segmentation ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: political and legal factors ✔

Option A: awareness stage

Option B: interest stage

Option C: evaluation stage

Option D: adoption

Correct Answer: adoption ✔

Option A: expand market share

Option B: indirect attack

Option C: multiple niching

Option D: full frontal attack

Correct Answer: expand market share ✔

Option A: outbound group

Option B: strategic group

Option C: inbound group

Option D: comparative group

Correct Answer: strategic group ✔

Option A: The selling concept

Option B: The marketing concept

Option C: The product concept

Option D: The societal marketing concept

Correct Answer: The marketing concept ✔

Option A: market challenger

Option B: market leader

Option C: market follower

Option D: market niche

Correct Answer: market leader ✔

Option A: product & services

Option B: Information

Option C: Places

Option D: All of above

Correct Answer: All of above ✔

Option A: multiple niching

Option B: full frontal attack

Option C: expand market share

Option D: follow at a distance

Correct Answer: follow at a distance ✔

Option A: rational concept

Option B: reminder concept

Option C: creative concept

Option D: persuasive concept

Correct Answer: creative concept ✔

Option A: branding analysis

Option B: premium analysis

Option C: competitor analysis

Option D: corporate analysis

Correct Answer: competitor analysis ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: benefit segmentation

Correct Answer: benefit segmentation ✔

Option A: market follower

Option B: market niche

Option C: market challenger

Option D: market leader

Correct Answer: market niche ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: all of above

Correct Answer: all of above ✔

Option A: customer value analysis

Option B: corporate image analysis

Option C: strategic behavior analysis

Option D: benchmarking

Correct Answer: customer value analysis ✔

Option A: experimental research

Option B: ethnographic research

Option C: observational research

Option D: survey research

Correct Answer: observational research ✔

Option A: profit centered company

Option B: market centered company

Option C: competitor centered company

Option D: customer centered company

Correct Answer: competitor centered company ✔

Option A: market follower

Option B: market niche

Option C: market challenger

Option D: market leader

Correct Answer: market challenger ✔

Option A: banks

Option B: investment analysis

Option C: stockholders

Option D: all of above

Correct Answer: all of above ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: segmented marketing ✔

Option A: subsistence economies

Option B: industrial economies

Option C: developing economies

Option D: none of above

Correct Answer: developing economies ✔

Option A: Finance, Operations, purchasing

Option B: Research & Development (R&D)

Option C: Both a and b

Option D: None of the above

Correct Answer: Both a and b ✔

Option A: user status

Option B: usage rate

Option C: loyalty status

Option D: benefits sought

Correct Answer: loyalty status ✔

Option A: finding and growing products

Option B: delivering superior value

Option C: gaining customer lifetime value

Option D: all of above

Correct Answer: all of above ✔

Option A: internal idea sources

Option B: external idea sources

Option C: crowd sourcing

Option D: on-boarding

Correct Answer: on-boarding ✔

Option A: the cultural environment

Option B: the demographic environment

Option C: customers in international markets

Option D: both a and b

Correct Answer: both a and b ✔

Option A: Suppliers & customers

Option B: Marketing intermediaries

Option C: Competitors

Option D: All of above

Correct Answer: All of above ✔

Option A: Environmental organizations

Option B: Editorial opinion

Option C: Community organizations

Option D: Both a and b

Correct Answer: Community organizations ✔

Option A: full positioning

Option B: full targeting

Option C: full market segmentation

Option D: full competitive advantage

Correct Answer: full positioning ✔

Option A: minority groups

Option B: stockholders

Option C: Community organizations

Option D: both b and c

Correct Answer: minority groups ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: styles

Option B: fashion

Option C: fads

Option D: followers

Correct Answer: styles ✔

Option A: low sales

Option B: rapidly rising

Option C: very peaked

Option D: declining

Correct Answer: very peaked ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: niche marketing ✔

Option A: product classes

Option B: product forms

Option C: branding

Option D: product perception

Correct Answer: product classes ✔

Option A: few

Option B: continuously growing

Option C: stable but begins declining

Option D: declining in number

Correct Answer: declining in number ✔

Option A: renewable resources

Option B: non-renewable resource

Option C: Both a and b

Option D: none of above

Correct Answer: renewable resources ✔

Option A: business markets

Option B: reseller markets

Option C: government markets

Option D: international markets

Correct Answer: government markets ✔

Option A: Mission

Option B: Objectives

Option C: Vision

Option D: All of above

Correct Answer: All of above ✔

Option A: intermarket segmentation

Option B: intramarket segmentation

Option C: income segmentation

Option D: psychographic segmentation

Correct Answer: intermarket segmentation ✔

Option A: differentiated

Option B: solve customer problems

Option C: offering customer value proposition

Option D: all of above

Correct Answer: all of above ✔

Option A: Marketing environment

Option B: Marketing dashboard

Option C: Marketing plan

Option D: Both a and b

Correct Answer: Marketing environment ✔

Option A: generation X

Option B: generation Y

Option C: baby boomers

Option D: both a and b

Correct Answer: baby boomers ✔

Option A: market centered company

Option B: competitor centered company

Option C: customer centered company

Option D: profit centered company

Correct Answer: market centered company ✔

Option A: marketing channel design

Option B: intermediary channel design

Option C: horizontal channel design

Option D: vertical channel design

Correct Answer: marketing channel design ✔

Option A: expand market share

Option B: follow at a distance

Option C: multiple niching

Option D: full frontal attack

Correct Answer: full frontal attack ✔

Option A: get more loss

Option B: get more profits

Option C: get more discounts

Option D: both a and b

Correct Answer: get more profits ✔

Option A: Place

Option B: Product

Option C: Price

Option D: Promotion

Correct Answer: Place ✔

Option A: premium marketing strategies

Option B: corporate marketing strategies

Option C: branding marketing strategies

Option D: competitive marketing strategies

Correct Answer: competitive marketing strategies ✔

Option A: market challenger

Option B: market leader

Option C: market follower

Option D: market niche

Correct Answer: market follower ✔

Option A: Place

Option B: Product

Option C: Price

Option D: Promotion

Correct Answer: Place ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: benefit segmentation

Correct Answer: benefit segmentation ✔

Option A: vertical conflict

Option B: horizontal conflict

Option C: steep conflict

Option D: slope conflict

Correct Answer: vertical conflict ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Opportunities ✔

Option A: manufacturer-wholesaler franchise system

Option B: manufacturer-retailer franchise system

Option C: manufacturer franchise system

Option D: none of above

Correct Answer: manufacturer-retailer franchise system ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: psychographic segmentation ✔

Option A: cost leadership

Option B: focusing strategy

Option C: differentiation

Option D: all of above

Correct Answer: all of above ✔

Option A: full time VMS

Option B: contractual VMS

Option C: administered VMS

Option D: corporate VMS

Correct Answer: administered VMS ✔

Option A: channel conflict

Option B: marketing conflict

Option C: direct conflict

Option D: indirect channel conflict

Correct Answer: channel conflict ✔

Option A: administered VMS

Option B: full time VMS

Option C: contractual VMS

Option D: corporate VMS

Correct Answer: corporate VMS ✔

Option A: width of channel

Option B: length of channel

Option C: divisors of channel

Option D: flexibility of channel

Correct Answer: length of channel ✔

Option A: direct channel

Option B: indirect channel

Option C: flexible channel

Option D: static channel

Correct Answer: direct channel ✔

Option A: strategic analysis

Option B: corporate image analysis

Option C: benchmarking

Option D: customer value analysis

Correct Answer: benchmarking ✔

Option A: Value chain

Option B: Value delivery network

Option C: Both a and b

Option D: None of above

Correct Answer: Value delivery network ✔

Option A: public held logistic provider

Option B: privately held logistic provider

Option C: Third party logistics provider

Option D: single part logistics provider

Correct Answer: Third party logistics provider ✔

Option A: competitor centered company

Option B: customer centered company

Option C: profit centered company

Option D: market centered company

Correct Answer: customer centered company ✔

Option A: competitive advantage

Option B: corporate advantage

Option C: branding advantage

Option D: premium advantage

Correct Answer: competitive advantage ✔

Option A: exclusive distribution

Option B: exclusive dealing

Option C: physical distribution

Option D: supply chain management

Correct Answer: physical distribution ✔

Option A: Market penetration

Option B: Product development

Option C: Market development

Option D: Diversification

Correct Answer: Diversification ✔

Option A: flexible channel

Option B: static channel

Option C: direct channel

Option D: indirect channel

Correct Answer: direct channel ✔

Option A: learning pricing

Option B: marginal pricing

Option C: target return pricing

Option D: markup return pricing

Correct Answer: target return pricing ✔

Option A: integrated logistics management

Option B: intermodal logistics management

Option C: intra-modal logistics management

Option D: exclusive logistics management

Correct Answer: integrated logistics management ✔

Option A: marketing information system

Option B: customer insights

Option C: competitive marketing database

Option D: variable testing data base

Correct Answer: customer insights ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Threats ✔

Option A: Return on investment

Option B: Marketing dashboard

Option C: Marketing scorecard

Option D: Both a and b

Correct Answer: Marketing dashboard ✔

Option A: experimental research

Option B: ethnographic research

Option C: observational research

Option D: survey research

Correct Answer: observational research ✔

Option A: Place

Option B: Product

Option C: Price

Option D: Promotion

Correct Answer: Promotion ✔

Option A: casual research

Option B: exploratory research

Option C: descriptive research

Option D: both a and c

Correct Answer: descriptive research ✔

Option A: risk averse distribution

Option B: reverse distribution

Option C: inbound distribution

Option D: outbound distribution

Correct Answer: outbound distribution ✔

Option A: Market development

Option B: Market penetration

Option C: Product development

Option D: Diversification

Correct Answer: Product development ✔

Option A: stratified random sample

Option B: cluster sample

Option C: simple random sample

Option D: convenience sample

Correct Answer: convenience sample ✔

Option A: modifying marketing mix

Option B: modifying raw material schedule

Option C: modifying the product

Option D: modifying the market

Correct Answer: modifying the product ✔

Option A: define research objectives

Option B: develop research plan

Option C: implement research plan

Option D: none of above

Correct Answer: define research objectives ✔