Marketing MCQs

Option A: push strategy

Option B: pull strategy

Option C: bundle strategy

Option D: shallow strategy

Correct Answer: pull strategy ✔

Option A: merchants

Option B: agents

Option C: facilitators

Option D: terminators

Correct Answer: facilitators ✔

Option A: vertical channel conflict

Option B: horizontal channel conflict

Option C: sealed channel conflict

Option D: multi-channel conflict

Correct Answer: horizontal channel conflict ✔

Option A: facilitators

Option B: terminators

Option C: merchants

Option D: agents

Correct Answer: agents ✔

Option A: retailers and wholesalers

Option B: sales agents and brokers

Option C: transportation companies

Option D: independent warehouses

Correct Answer: retailers and wholesalers ✔

Option A: descriptive channels

Option B: functional channels

Option C: direct marketing channel

Option D: indirect marketing channel

Correct Answer: direct marketing channel ✔

Option A: forward direction

Option B: backward direction

Option C: leftward direction

Option D: rightward direction

Correct Answer: forward direction ✔

Option A: forward direction

Option B: backward direction

Option C: leftward direction

Option D: rightward direction

Correct Answer: backward direction ✔

Option A: trade-relations mix

Option B: spatial-relations mix

Option C: jobbers-relations mix

Option D: shoppers-relations mix

Correct Answer: trade-relations mix ✔

Option A: designer apparels

Option B: heavy machinery

Option C: real estate

Option D: soft drinks and snacks

Correct Answer: soft drinks and snacks ✔

Option A: conflict between wholesaler and retailer

Option B: conflict between two retailers

Option C: conflict between two suppliers

Option D: conflict between more than two sales agents

Correct Answer: conflict between wholesaler and retailer ✔

Option A: channel trade release

Option B: channel distributive rights

Option C: channel ordination

Option D: channel conflict

Correct Answer: channel conflict ✔

Option A: jobber time

Option B: spatial time

Option C: delivery time

Option D: lot time

Correct Answer: delivery time ✔

Option A: intensive distribution

Option B: selective distribution

Option C: exclusive distribution

Option D: descriptive distribution

Correct Answer: selective distribution ✔

Option A: exclusive distribution

Option B: descriptive distribution

Option C: intensive distribution

Option D: selective distribution

Correct Answer: exclusive distribution ✔

Option A: functional resource planning

Option B: predatory resource planning

Option C: enterprise resource planning

Option D: hybrid resource planning

Correct Answer: enterprise resource planning ✔

Option A: spatial convenience

Option B: lot convenience

Option C: jobber convenience

Option D: interactive convenience

Correct Answer: spatial convenience ✔

Option A: lot size

Option B: spatial convenience

Option C: waiting and delivery time

Option D: all of the above

Correct Answer: all of the above ✔

Option A: affinity customers

Option B: interactive customers

Option C: service ⁄ quality shoppers

Option D: price ⁄ value customers

Correct Answer: price ⁄ value customers ✔

Option A: facilitators

Option B: terminators

Option C: merchants

Option D: agents

Correct Answer: merchants ✔

Option A: over demand channels

Option B: marketing channels

Option C: functional channels

Option D: quotation channels

Correct Answer: marketing channels ✔

Option A: selective policy

Option B: price policy

Option C: trade policy

Option D: distributive policy

Correct Answer: price policy ✔

Option A: service ⁄ quality shoppers

Option B: price ⁄ value customers

Option C: affinity customers

Option D: interactive customers

Correct Answer: affinity customers ✔

Option A: bundle strategy

Option B: shallow strategy

Option C: push strategy

Option D: pull strategy

Correct Answer: push strategy ✔

Option A: exclusive distribution

Option B: descriptive distribution

Option C: intensive distribution

Option D: selective distribution

Correct Answer: descriptive distribution ✔

Option A: sales agents

Option B: wholesalers

Option C: independent warehouses

Option D: retailers

Correct Answer: independent warehouses ✔

Option A: one-level channel

Option B: Zero-level channel

Option C: Three-level channel

Option D: Two-level channel

Correct Answer: Two-level channel ✔

Option A: retailers and wholesalers

Option B: sales agents and brokers

Option C: transportation companies

Option D: independent warehouses

Correct Answer: sales agents and brokers ✔

Option A: trade channel

Option B: escalator channel

Option C: shallow channels

Option D: predatory channels

Correct Answer: trade channel ✔

Option A: facilitator marketing

Option B: interchanging marketing

Option C: integrated marketing

Option D: multichannel marketing

Correct Answer: multichannel marketing ✔

Option A: shopper size

Option B: lot size

Option C: spatial size

Option D: jobber size

Correct Answer: lot size ✔

Option A: price policy

Option B: distribution policy

Option C: conditions of sale

Option D: territorial rights

Correct Answer: conditions of sale ✔

Option A: push strategy

Option B: pull strategy

Option C: bundle strategy

Option D: both A and B

Correct Answer: both A and B ✔

Option A: shallow strategy

Option B: push strategy

Option C: pull strategy

Option D: bundle strategy

Correct Answer: push strategy ✔

Option A: functional network

Option B: predatory network

Option C: hybrid network

Option D: value network

Correct Answer: value network ✔

Option A: functional integration

Option B: product integration

Option C: channel integration

Option D: location integration

Correct Answer: channel integration ✔

Option A: measureable

Option B: accessible and substantial

Option C: actionable and differential

Option D: loyalty and switching patterns

Correct Answer: loyalty and switching patterns ✔

Option A: mass marketing

Option B: niche marketing

Option C: individual marketing

Option D: profitability marketing

Correct Answer: mass marketing ✔

Option A: differentiated marketing

Option B: undifferentiated marketing

Option C: mass marketing

Option D: both A and C

Correct Answer: both A and C ✔

Option A: solution based segmentation

Option B: need based segmentation

Option C: segment identification

Option D: segment attractiveness

Correct Answer: need based segmentation ✔

Option A: shifting loyal

Option B: hard-core loyal

Option C: split loyal

Option D: switchers

Correct Answer: hard-core loyal ✔

Option A: strengths

Option B: weaknesses

Option C: loyalty

Option D: competitor’s brands

Correct Answer: strengths ✔

Option A: consumer motivation

Option B: consumer resources

Option C: consumer solicitation

Option D: both A and B

Correct Answer: both A and B ✔

Option A: segments of one

Option B: customized marketing

Option C: one to one marketing

Option D: all of the above

Correct Answer: all of the above ✔

Option A: solution based segmentation

Option B: need based segmentation

Option C: segment identification

Option D: segment attractiveness

Correct Answer: segment attractiveness ✔

Option A: product specialization

Option B: market specialization

Option C: single product concentration

Option D: mass customization

Correct Answer: product specialization ✔

Option A: product specialization

Option B: market specialization

Option C: single product concentration

Option D: mass customization

Correct Answer: market specialization ✔

Option A: the stretch dimension

Option B: the strength dimension

Option C: the horizontal dimension

Option D: the vertical dimension

Correct Answer: the vertical dimension ✔

Option A: non-believers

Option B: believers

Option C: strivers

Option D: non-strivers

Correct Answer: strivers ✔

Option A: non-believers

Option B: believers

Option C: strivers

Option D: non-strivers

Correct Answer: believers ✔

Option A: actualizes

Option B: non-actualizes

Option C: makers

Option D: non-makers

Correct Answer: actualizes ✔

Option A: strivers

Option B: non-strivers

Option C: non-believers

Option D: believers

Correct Answer: believers ✔

Option A: savvy shoppers

Option B: non-savvy shoppers

Option C: enthusiast

Option D: non-enthusiast

Correct Answer: savvy shoppers ✔

Option A: survivors

Option B: non-survivors

Option C: destroyers

Option D: makers

Correct Answer: survivors ✔

Option A: traditionalist

Option B: savvy shoppers

Option C: overwhelmed

Option D: non-enthusiast

Correct Answer: overwhelmed ✔

Option A: segment profitability

Option B: segment positioning

Option C: acid test segments

Option D: marketing mix

Correct Answer: segment positioning ✔

Option A: mass customization

Option B: individual empowerment

Option C: super segments

Option D: customaries

Correct Answer: super segments ✔

Option A: non-makers

Option B: non-destroyers

Option C: makers

Option D: destroyers

Correct Answer: makers ✔

Option A: acid test

Option B: profitability test

Option C: product positioning strategy

Option D: segment attractiveness

Correct Answer: acid test ✔

Option A: makers

Option B: survivors

Option C: thinkers

Option D: believers

Correct Answer: ✔

Option A: non-traditionalist

Option B: traditionalist

Option C: non-enthusiast

Option D: enthusiast

Correct Answer: traditionalist ✔

Option A: loyalty

Option B: competitor’s brands

Option C: strengths

Option D: weaknesses

Correct Answer: B. competitor’s brands ✔

Option A: micro segment

Option B: niche segments

Option C: super segments

Option D: similar segments

Correct Answer: super segments ✔

Option A: motivators

Option B: non-motivators

Option C: achievers

Option D: non-thinkers

Correct Answer: achievers ✔

Option A: split loyal

Option B: switchers

Option C: shifting loyal

Option D: hard-core loyal

Correct Answer: split loyal ✔

Option A: shifting loyal

Option B: hard-core loyal

Option C: split loyal

Option D: switchers

Correct Answer: shifting loyal ✔

Option A: customized marketing

Option B: mass customization

Option C: customization

Option D: individual empowerment

Correct Answer: customization ✔

Option A: influencer and initiator

Option B: decider

Option C: buyer and user

Option D: all of the above

Correct Answer: all of the above ✔

Option A: non-innovators

Option B: innovators

Option C: non-achievers

Option D: innovators

Correct Answer: innovators ✔

Option A: hard-core loyal

Option B: split loyal

Option C: shifting loyal

Option D: non-switchers

Correct Answer: non-switchers ✔

Option A: individual marketing

Option B: differentiated marketing

Option C: mass marketing

Option D: niche marketing

Correct Answer: differentiated marketing ✔

Option A: segment profitability

Option B: segment positioning

Option C: acid test segments

Option D: marketing mix

Correct Answer: segment profitability ✔

Option A: more total sales

Option B: less total sales

Option C: less total cost

Option D: more total purchases

Correct Answer: more total sales ✔

Option A: strivers

Option B: non-strivers

Option C: non-believers

Option D: believers

Correct Answer: strivers ✔

Option A: segment identification

Option B: segment attractiveness

Option C: solution based segmentation

Option D: need based segmentation

Correct Answer: segment identification ✔

Option A: thinkers

Option B: non-thinkers

Option C: motivators

Option D: non-motivators

Correct Answer: thinkers ✔

Option A: threat of new entrants

Option B: threat of rivalry

Option C: threat of substitute products

Option D: opportunity to alliance

Correct Answer: opportunity to alliance ✔

Option A: single product concentration

Option B: mass customization

Option C: product specialization

Option D: market specialization

Correct Answer: product specialization ✔

Option A: niche

Option B: individuals

Option C: custom group

Option D: costly customization

Correct Answer: niche ✔

Option A: non-switchers

Option B: switchers

Option C: non-shifting loyal

Option D: shifting loyal

Correct Answer: switchers ✔

Option A: makers

Option B: destroyers

Option C: non-makers

Option D: non-destroyers

Correct Answer: makers ✔

Option A: ideals

Option B: leadership

Option C: achievement

Option D: self-expression

Correct Answer: leadership ✔

Option A: the horizontal dimension

Option B: the vertical dimension

Option C: the stretch dimension

Option D: the strength dimension

Correct Answer: the horizontal dimension ✔

Option A: innovators

Option B: non-innovators

Option C: experiences

Option D: non-achievers

Correct Answer: experiences ✔

Option A: innovators

Option B: non-innovators

Option C: experiences

Option D: non-achievers

Correct Answer: experiences ✔

Option A: innovators

Option B: thinkers

Option C: achievers

Option D: strivers

Correct Answer: strivers ✔

Option A: market penetration pricing

Option B: market skimming pricing

Option C: quality leadership pricing

Option D: push pricing strategy

Correct Answer: market penetration pricing ✔

Option A: interactive

Option B: augmented

Option C: elastic

Option D: inelastic

Correct Answer: elastic ✔

Option A: cash rebates

Option B: special customer pricing

Option C: loss leader pricing

Option D: special event pricing

Correct Answer: special event pricing ✔

Option A: quality costs

Option B: augmented costs

Option C: variable costs

Option D: fixed costs

Correct Answer: fixed costs ✔

Option A: non-functional discount

Option B: discount

Option C: quantity discount

Option D: descriptive discount

Correct Answer: discount ✔

Option A: $30.00

Option B: $25.50

Option C: $19.50

Option D: $22.50

Correct Answer: $19.50 ✔

Option A: location pricing

Option B: channel pricing

Option C: customer segment pricing

Option D: product-form pricing

Correct Answer: channel pricing ✔

Option A: offset

Option B: buy back arrangement

Option C: barter

Option D: compensation deal

Correct Answer: offset ✔

Option A: non-predatory pricing

Option B: predatory pricing

Option C: descriptive pricing

Option D: augmented pricing

Correct Answer: predatory pricing ✔

Option A: fixed costs

Option B: total costs

Option C: augmented costs

Option D: variable costs

Correct Answer: total costs ✔

Option A: maximum market skimming

Option B: maximum market share

Option C: maximum current profit

Option D: survival

Correct Answer: survival ✔

Option A: demand inelastic items

Option B: specialty items

Option C: public utilities

Option D: slower moving items

Correct Answer: public utilities ✔

Option A: unbundling

Option B: delayed quotation pricing

Option C: reduction of discounts

Option D: reduction of discounts

Correct Answer: reduction of discounts ✔

Option A: target return price

Option B: value pricing

Option C: perceived pricing

Option D: target markup price

Correct Answer: target return price ✔