Marketing MCQs

Option A: current products in new market

Option B: new products for new markets

Option C: new products in new market

Option D: current product in current market

Correct Answer: current products in new market ✔

Option A: the fulfill management process

Option B: customer acquisition process

Option C: customer relationship management

Option D: corporate goals

Correct Answer: the fulfill management process ✔

Option A: product alliance

Option B: promotional alliance

Option C: pricing collaborations

Option D: financial alliances

Correct Answer: financial alliances ✔

Option A: external environment

Option B: market environment

Option C: internal environment

Option D: product environment

Correct Answer: internal environment ✔

Option A: product alliance

Option B: logistic alliances

Option C: service alliance

Option D: market collaborations

Correct Answer: product alliance ✔

Option A: tactical marketing plan

Option B: strategic marketing plan

Option C: firm’s financial plan

Option D: market opportunities

Correct Answer: strategic marketing plan ✔

Option A: goal formulation

Option B: goal achievement

Option C: goal hierarchy

Option D: quantitative objective

Correct Answer: goal formulation ✔

Option A: target market definition

Option B: strategic market definition

Option C: financial market definition

Option D: business analysis definition

Correct Answer: target market definition ✔

Option A: corporate planning

Option B: tactical planning

Option C: strategic planning

Option D: financial planning

Correct Answer: corporate planning ✔

Option A: logistic alliance

Option B: production alliances

Option C: raw materials alliance

Option D: employee alliances

Correct Answer: logistic alliance ✔

Option A: product alliance

Option B: service alliances

Option C: promotional alliances

Option D: logistic alliances

Correct Answer: promotional alliances ✔

Option A: business realignment

Option B: business workflow

Option C: cross functional teams

Option D: various department strategies

Correct Answer: business realignment ✔

Option A: internal environment

Option B: external environment

Option C: market environment

Option D: product environment

Correct Answer: external environment ✔

Option A: providing superior value

Option B: communicating value

Option C: managing the superior value

Option D: all of the above

Correct Answer: all of the above ✔

Option A: marketing plan

Option B: business plan

Option C: financial plan

Option D: corporate plan

Correct Answer: marketing plan ✔

Option A: the customer acquisition process

Option B: the new-offering process

Option C: the product-sensing process

Option D: the fulfill management process

Correct Answer: the new-offering process ✔

Option A: extensive growth

Option B: integrative growth

Option C: diversification growth

Option D: downsizing the business

Correct Answer: diversification growth ✔

Option A: marketing opportunity

Option B: production opportunity

Option C: new market

Option D: new customers

Correct Answer: marketing opportunity ✔

Option A: value chain

Option B: delivery network

Option C: supply chain

Option D: value delivery network

Correct Answer: value chain ✔

Option A: integrative growth

Option B: disintegrative growth

Option C: extensive growth

Option D: intensive growth

Correct Answer: integrative growth ✔

Option A: scenario analysis

Option B: market analysis

Option C: segmentation analysis

Option D: targeted factors

Correct Answer: scenario analysis ✔

Option A: corporate level

Option B: division level

Option C: business unit

Option D: decision level

Correct Answer: corporate level ✔

Option A: choosing the value

Option B: providing the value

Option C: communicating the value

Option D: making the superior product

Correct Answer: choosing the value ✔

Option A: marketing strategy

Option B: technology strategy

Option C: sourcing strategy

Option D: all of the above

Correct Answer: all of the above ✔

Option A: customer groups

Option B: customer needs

Option C: technology

Option D: all of the above

Correct Answer: all of the above ✔

Option A: demand side

Option B: supply side

Option C: complementary side

Option D: descriptive side

Correct Answer: demand side ✔

Option A: interactive marketing

Option B: internal marketing

Option C: external marketing

Option D: descriptive marketing

Correct Answer: internal marketing ✔

Option A: descriptive marketing

Option B: interactive marketing

Option C: internal marketing

Option D: external marketing

Correct Answer: external marketing ✔

Option A: reliability and empathy

Option B: responsiveness

Option C: assurance and tangibles

Option D: all of the above

Correct Answer: all of the above ✔

Option A: government sector

Option B: private non-profit sector

Option C: manufacturing sector

Option D: business sector

Correct Answer: business sector ✔

Option A: empathy services

Option B: value-augmenting services

Option C: facilitating services

Option D: assurance services

Correct Answer: value-augmenting services ✔

Option A: tangible goods with accompanying services

Option B: pure tangible goods

Option C: pure services

Option D: major service with minor goods

Correct Answer: tangible goods with accompanying services ✔

Option A: complementary pricing

Option B: differential pricing

Option C: reservation pricing

Option D: non-peak pricing

Correct Answer: differential pricing ✔

Option A: minor qualities

Option B: search qualities

Option C: credence qualities

Option D: experience qualities

Correct Answer: credence qualities ✔

Option A: pure services

Option B: major service with minor goods

Option C: tangible goods with accompanying services

Option D: pure tangible goods

Correct Answer: tangible goods with accompanying services ✔

Option A: tangible goods with accompanying services

Option B: pure tangible goods

Option C: pure services

Option D: major service with minor goods

Correct Answer: pure tangible goods ✔

Option A: variability and inseparability

Option B: intangibility

Option C: perishability

Option D: all of the above

Correct Answer: all of the above ✔

Option A: government sector

Option B: private non-profit sector

Option C: manufacturing sector

Option D: business sector

Correct Answer: private non-profit sector ✔

Option A: interactive service package

Option B: descriptive service package

Option C: primary service package

Option D: secondary service package

Correct Answer: primary service package ✔

Option A: $80

Option B: $165

Option C: $15

Option D: $85

Correct Answer: $80 ✔

Option A: minor qualities

Option B: search qualities

Option C: credence qualities

Option D: experience qualities

Correct Answer: experience qualities ✔

Option A: pure tangible goods

Option B: pure services

Option C: tangible goods with accompanying services

Option D: major service with minor goods

Correct Answer: pure services ✔

Option A: descriptive side

Option B: demand side

Option C: supply side

Option D: complementary side

Correct Answer: supply side ✔

Option A: purchase cycle cost

Option B: cost of responsiveness

Option C: life cycle cost

Option D: assurance cost

Correct Answer: life cycle cost ✔

Option A: interactive marketing

Option B: internal marketing

Option C: external marketing

Option D: descriptive marketing

Correct Answer: interactive marketing ✔

Option A: empathy

Option B: reliability

Option C: responsiveness

Option D: assurance

Correct Answer: reliability ✔

Option A: empathy services

Option B: value-augmenting services

Option C: facilitating services

Option D: assurance services

Correct Answer: facilitating services ✔

Option A: search qualities

Option B: credence qualities

Option C: experience qualities

Option D: minor qualities

Correct Answer: search qualities ✔

Option A: service

Option B: product

Option C: co-branding

Option D: None of the above

Correct Answer: service ✔

Option A: government sector

Option B: private non-profit sector

Option C: manufacturing sector

Option D: business sector

Correct Answer: government sector ✔

Option A: government sector

Option B: private non-profit sector

Option C: manufacturing sector

Option D: business sector

Correct Answer: manufacturing sector ✔

Option A: tangible goods with accompanying services

Option B: pure tangible goods

Option C: pure services

Option D: major service with minor goods

Correct Answer: major service with minor goods ✔

Option A: responsiveness

Option B: assurance

Option C: empathy

Option D: reliability

Correct Answer: responsiveness ✔

Option A: activity based accounting

Option B: cost based accounting

Option C: price based accounting

Option D: turnover based accounting

Correct Answer: activity based accounting ✔

Option A: customer touch point

Option B: company touch point

Option C: retailers touch point

Option D: relationship touch point

Correct Answer: customer touch point ✔

Option A: customer’s base

Option B: retailer’s base

Option C: distributor’s base

Option D: marketer’s base

Correct Answer: A. customer’s base ✔

Option A: customer proposition

Option B: value delivery system

Option C: product proposition

Option D: distinctive proposition

Correct Answer: value delivery system ✔

Option A: total customer benefit

Option B: total customer cost

Option C: total economic cost

Option D: total functional cost

Correct Answer: total customer benefit ✔

Option A: database marketing

Option B: customer database

Option C: detailed database

Option D: company database

Correct Answer: database marketing ✔

Option A: customer perceived value

Option B: company market value

Option C: customer affordability

Option D: customer reliability

Correct Answer: customer perceived value ✔

Option A: identify customer’s value attributes

Option B: assessing the attributes importance

Option C: assessing the company’s performance

Option D: assessing the competitor’s performance

Correct Answer: A. identify customer’s value attributes ✔

Option A: club membership programs

Option B: royalty programs

Option C: loyalty programs

Option D: group membership programs

Correct Answer: club membership programs ✔

Option A: product benefits

Option B: services benefit

Option C: image benefit

Option D: all of the above

Correct Answer: all of the above ✔

Option A: customer lifetime value

Option B: customer purchases value

Option C: customer cost incurred

Option D: customer relationships

Correct Answer: customer lifetime value ✔

Option A: dissatisfaction

Option B: superior value

Option C: profitable customers

Option D: satisfied customers

Correct Answer: profitable customers ✔

Option A: total customer cost

Option B: psychological cost

Option C: personal benefits

Option D: image benefits

Correct Answer: total customer cost ✔

Option A: satisfied customers

Option B: dissatisfied customers

Option C: customer retention

Option D: customer conversion

Correct Answer: satisfied customers ✔

Option A: retailer’s management

Option B: customer relationship management

Option C: Company relationship management

Option D: supplier management

Correct Answer: customer relationship management ✔

Option A: conversion rates

Option B: marketing rates

Option C: shopping rates

Option D: loyalty rates

Correct Answer: conversion rates ✔

Option A: total economic cost

Option B: total functional cost

Option C: total customer cost

Option D: total sampling cost

Correct Answer: total customer cost ✔

Option A: assessing the attributes importance

Option B: assessing the company’s performance

Option C: monitoring competitor’s performance

Option D: both B and C

Correct Answer: both B and C ✔

Option A: value proposition

Option B: customer proposition

Option C: product proposition

Option D: brand proposition

Correct Answer: value proposition ✔

Option A: business database

Option B: customer database

Option C: databases marketing

Option D: company marketing

Correct Answer: business database ✔

Option A: shareholder value

Option B: base value

Option C: retention value

Option D: marketer’s base value

Correct Answer: shareholder value ✔

Option A: customer funnel

Option B: company funnel

Option C: marketing funnel

Option D: retailers funnel

Correct Answer: marketing funnel ✔

Option A: company relationship management

Option B: supplier management

Option C: retailer’s management

Option D: customer relationship management

Correct Answer: customer relationship management ✔

Option A: company database

Option B: individual database

Option C: customer database

Option D: detailed database

Correct Answer: customer database ✔

Option A: assessing quantitative importance

Option B: examining specific segment

Option C: monitoring customer value

Option D: identifying benefits

Correct Answer: assessing quantitative importance ✔

Option A: permission marketing

Option B: supplier marketing

Option C: customer specified marketing

Option D: activity marketing

Correct Answer: permission marketing ✔

Option A: satisfaction

Option B: dissatisfaction

Option C: distinctive proposition

Option D: superior value

Correct Answer: satisfaction ✔

Option A: customer’s program

Option B: frequency programs

Option C: distribution programs

Option D: None of above

Correct Answer: frequency programs ✔

Option A: house of products

Option B: branded house strategy

Option C: house of brands

Option D: strategy house

Correct Answer: branded house strategy ✔

Option A: similarities

Option B: differences

Option C: knowledge

Option D: equity

Correct Answer: differences ✔

Option A: customer size and profile

Option B: clarity

Option C: relevance

Option D: risk profile

Correct Answer: customer size and profile ✔

Option A: brand earnings

Option B: brand responsiveness

Option C: brand architecture

Option D: branding rate

Correct Answer: brand architecture ✔

Option A: market finance

Option B: market capitalization

Option C: actual finance

Option D: asset total value

Correct Answer: market capitalization ✔

Option A: add-on spending

Option B: retention

Option C: visualization

Option D: acquisition

Correct Answer: acquisition ✔

Option A: brand risk premium

Option B: risk free rate

Option C: brand earnings

Option D: both A and B

Correct Answer: both A and B ✔

Option A: energized differentiation

Option B: energized similarities

Option C: perceived differences

Option D: perceived similarities

Correct Answer: energized differentiation ✔

Option A: flankers

Option B: competitive

Option C: variant brand

Option D: sub variant brands

Correct Answer: flankers ✔

Option A: potential extensions

Option B: lifetime extensions

Option C: bait extensions

Option D: visual extensions

Correct Answer: potential extensions ✔

Option A: marketer’s brand equity

Option B: customer based brand equity

Option C: knowledge based equity

Option D: effective brand equity

Correct Answer: customer based brand equity ✔

Option A: brand awareness

Option B: brand knowledge

Option C: brand stature

Option D: brand value

Correct Answer: brand stature ✔

Option A: memorable

Option B: meaningful

Option C: likeable

Option D: all of the above

Correct Answer: all of the above ✔

Option A: brand extension

Option B: sub-brand

Option C: parent brand

Option D: product extension

Correct Answer: parent brand ✔

Option A: brand emotions

Option B: brand conversation

Option C: brand judgments

Option D: brand resonance

Correct Answer: brand resonance ✔

Option A: maximum market coverage

Option B: minimum market coverage

Option C: categorize market coverage

Option D: brand house coverage

Correct Answer: maximum market coverage ✔

Option A: price

Option B: cost

Option C: preferences

Option D: loyalty

Correct Answer: price ✔

Option A: brand judgments

Option B: brand resonance

Option C: brand emotions

Option D: brand conversation

Correct Answer: brand judgments ✔

Option A: perceived relevance

Option B: relevance

Option C: perceived appropriateness

Option D: energized relevance

Correct Answer: relevance ✔