Marketing MCQs

Option A: competitive points of parity

Option B: category points of parity

Option C: desirable points of parity

Option D: comparative points of difference

Correct Answer: category points of parity ✔

Option A: competitive frame of reference

Option B: visual frame of reference

Option C: positioned frame of reference

Option D: extended frame of reference

Correct Answer: competitive frame of reference ✔

Option A: customer leverage advantage

Option B: customer advantage

Option C: competitor inspired advantage

Option D: relied advantage

Correct Answer: customer advantage ✔

Option A: employee differentiation

Option B: process differentiation

Option C: image differentiation

Option D: working differentiation

Correct Answer: image differentiation ✔

Option A: targeting

Option B: positioning

Option C: extract target

Option D: segmenting

Correct Answer: positioning ✔

Option A: industry

Option B: Corporation

Option C: organization

Option D: subsidiary

Correct Answer: industry ✔

Option A: image differentiation

Option B: working differentiation

Option C: employee differentiation

Option D: process differentiation

Correct Answer: employee differentiation ✔

Option A: competitor’s

Option B: industry

Option C: Corporation

Option D: organization

Correct Answer: A. competitor’s ✔

Option A: effective differentiation

Option B: channel differentiation

Option C: efficient differentiation

Option D: working differentiation

Correct Answer: channel differentiation ✔

Option A: points of disparity

Option B: points of parity

Option C: points of difference

Option D: similar attributes

Correct Answer: points of parity ✔

Option A: differentiability

Option B: feasibility

Option C: desirability

Option D: deliverability

Correct Answer: desirability ✔

Option A: comparative advantage

Option B: competitive advantage

Option C: announcing advantage

Option D: relying advantage

Correct Answer: competitive advantage ✔

Option A: channel differentiation

Option B: image differentiation

Option C: employee differentiation

Option D: all of the above

Correct Answer: all of the above ✔

Option A: communication

Option B: inspiration

Option C: simplifying

Option D: straddling

Correct Answer: communication ✔

Option A: internal marketing metrics

Option B: perceived metrics

Option C: quality metrics

Option D: loyalty metrics

Correct Answer: internal marketing metrics ✔

Option A: perceived quality and awareness

Option B: customer loyalty and retention

Option C: freedom to fall

Option D: both A and B

Correct Answer: both A and B ✔

Option A: open -ended questions

Option B: close-ended questions

Option C: stratified sampling

Option D: rating scale

Correct Answer: open -ended questions ✔

Option A: completely unstructured

Option B: word association

Option C: sentence completion

Option D: story completion

Correct Answer: completely unstructured ✔

Option A: focus group

Option B: group discussion

Option C: demographically selected group

Option D: psycho graphically selected group

Correct Answer: focus group ✔

Option A: dichotomous

Option B: multiple choice

Option C: Likert scale

Option D: semantic differential

Correct Answer: dichotomous ✔

Option A: questionnaires

Option B: qualitative measures

Option C: technological devices

Option D: random sample

Correct Answer: random sample ✔

Option A: customer’s metrics pathway

Option B: unit metrics pathway

Option C: stakeholder satisfaction pathway

Option D: company metrics pathway

Correct Answer: A. customer’s metrics pathway ✔

Option A: technological devices

Option B: random sample

Option C: questionnaires

Option D: stratified sample

Correct Answer: questionnaires ✔

Option A: quality metrics

Option B: loyalty metrics

Option C: internal marketing metrics

Option D: perceived metrics

Correct Answer: internal marketing metrics ✔

Option A: syndicated research firms

Option B: custom marketing research firms

Option C: specialty line marketing firms

Option D: product alliance firms

Correct Answer: product alliance firms ✔

Option A: picture completion

Option B: structure completion

Option C: unstructured story

Option D: graphic representation

Correct Answer: picture completion ✔

Option A: open -ended questions

Option B: close-ended questions

Option C: rating scale

Option D: both A and B

Correct Answer: both A and B ✔

Option A: make the decision

Option B: plan next corporate plan

Option C: gather market data

Option D: deciding decision alternatives

Correct Answer: make the decision ✔

Option A: cash-flow metrics pathway

Option B: brand metrics pathway

Option C: company metrics pathway

Option D: customer’s metrics pathway

Correct Answer: cash-flow metrics pathway ✔

Option A: collecting the information

Option B: analyzing the information

Option C: storing the findings

Option D: ignoring competitive prices

Correct Answer: collecting the information ✔

Option A: word association

Option B: story completion

Option C: thematic appreciation test

Option D: all of the above

Correct Answer: all of the above ✔

Option A: presenting the market data

Option B: presenting the findings

Option C: presenting the competitor’s offering

Option D: presenting marketing plan

Correct Answer: presenting the findings ✔

Option A: sampling unit

Option B: sampling size

Option C: sampling procedure

Option D: all of the above

Correct Answer: all of the above ✔

Option A: sentence completion

Option B: story completion

Option C: completely unstructured

Option D: word association

Correct Answer: story completion ✔

Option A: customer performance scorecard

Option B: market performance record

Option C: stakeholder performance scorecard

Option D: marketing dashboards

Correct Answer: customer performance scorecard ✔

Option A: systematic research

Option B: research validity

Option C: marketing research

Option D: research process

Correct Answer: marketing research ✔

Option A: stakeholder satisfaction pathway

Option B: company metrics pathway

Option C: customer’s metrics pathway

Option D: unit metrics pathway

Correct Answer: unit metrics pathway ✔

Option A: projective techniques

Option B: graphic projection

Option C: situation projection

Option D: picture projection

Correct Answer: projective techniques ✔

Option A: semantic differential

Option B: Likert scale

Option C: multiple choice

Option D: dichotomous

Correct Answer: multiple choice ✔

Option A: semantic differential

Option B: importance scale

Option C: multidimensional scale

Option D: least important scale

Correct Answer: importance scale ✔

Option A: semantic differential

Option B: Likert scale

Option C: multiple choice

Option D: dichotomous

Correct Answer: semantic differential ✔

Option A: rating scale

Option B: ranking scale

Option C: distribution scale

Option D: intention scale

Correct Answer: rating scale ✔

Option A: multiple choice

Option B: dichotomous

Option C: semantic differential

Option D: Likert scale

Correct Answer: Likert scale ✔

Option A: marketing external metrics

Option B: sampling metrics

Option C: unit metrics

Option D: procedural metrics

Correct Answer: marketing external metrics ✔

Option A: primary data sources

Option B: secondary data sources

Option C: external marketing

Option D: internal marketing

Correct Answer: primary data sources ✔

Option A: specialty line marketing firms

Option B: designed researches

Option C: customer oriented research firms

Option D: syndicated research firms

Correct Answer: syndicated research firms ✔

Option A: develop research plan

Option B: defining research objectives

Option C: analyzing market offerings

Option D: storing the findings

Correct Answer: develop research plan ✔

Option A: custom marketing research firms

Option B: designed researches

Option C: customer oriented research firms

Option D: None of above

Correct Answer: custom marketing research firms ✔

Option A: unit metrics

Option B: procedural metrics

Option C: marketing external metrics

Option D: sampling metrics

Correct Answer: marketing external metrics ✔

Option A: marketing dashboards

Option B: customer dashboards

Option C: stakeholder’s dashboards

Option D: unit dashboards

Correct Answer: marketing dashboards ✔

Option A: indicated service firms

Option B: syndicated research firms

Option C: research firms

Option D: special marketing firms

Correct Answer: syndicated research firms ✔

Option A: stakeholder performance scorecard

Option B: marketing dashboards

Option C: customer performance scorecard

Option D: market performance record

Correct Answer: stakeholder performance scorecard ✔

Option A: marketing-mix modeling

Option B: customer-mix modeling

Option C: data-mix modeling

Option D: market oriented research

Correct Answer: marketing-mix modeling ✔

Option A: collecting the information

Option B: storing the findings

Option C: ignoring competitive prices

Option D: analyzing the marketing information

Correct Answer: analyzing the marketing information ✔

Option A: close-ended questions

Option B: rating scale

Option C: open-ended questions

Option D: stratified sampling

Correct Answer: close-ended questions ✔

Option A: quantitative measures

Option B: qualitative measures

Option C: open-ended questionnaire

Option D: close-ended questionnaire

Correct Answer: qualitative measures ✔

Option A: internal marketing metrics

Option B: perceived metrics

Option C: quality metrics

Option D: loyalty metrics

Correct Answer: internal marketing metrics ✔

Option A: demographic research

Option B: psychographic research

Option C: ethnographic research

Option D: observational research

Correct Answer: observational research ✔

Option A: sampling size

Option B: sampling unit

Option C: sampling scale

Option D: sampling procedure

Correct Answer: sampling size ✔

Option A: open-ended questionnaire

Option B: close-ended questionnaire

Option C: quantitative measures

Option D: qualitative measures

Correct Answer: qualitative measures ✔

Option A: multiple choice question

Option B: rating scale question

Option C: Likert scale question

Option D: ranking scale question

Correct Answer: ranking scale question ✔

Option A: intention-to-buy scale

Option B: ranking scale

Option C: Two option answer

Option D: least important scale

Correct Answer: intention-to-buy scale ✔

Option A: research plan development

Option B: problem definition

Option C: deciding mission statement

Option D: reporting of findings

Correct Answer: research plan development ✔

Option A: thematic appreciation test

Option B: story appreciation test

Option C: graphic appreciation test

Option D: word appreciation test

Correct Answer: thematic appreciation test ✔

Option A: relative employee satisfaction

Option B: level of customer dissatisfaction

Option C: active innovation support

Option D: both A and C

Correct Answer: both A and C ✔

Option A: visualizations

Option B: personifications

Option C: laddering

Option D: associations

Correct Answer: visualizations ✔

Option A: marketing external metrics

Option B: sampling metrics

Option C: unit metrics

Option D: procedural metrics

Correct Answer: marketing external metrics ✔

Option A: unit dashboards

Option B: brand metrics pathway

Option C: marketing dashboards

Option D: stakeholder’s dashboards

Correct Answer: brand metrics pathway ✔

Option A: customer’s metrics pathway

Option B: unit metrics pathway

Option C: cash-flow metrics pathway

Option D: brand metrics pathway

Correct Answer: brand metrics pathway ✔

Option A: word appreciation test

Option B: graphic appreciation test

Option C: completely unstructured

Option D: word association

Correct Answer: word association ✔

Option A: data sources

Option B: observational research

Option C: objective research

Option D: applied research

Correct Answer: data sources ✔

Option A: unit metrics

Option B: procedural metrics

Option C: marketing external metrics

Option D: sampling metrics

Correct Answer: marketing external metrics ✔

Option A: completely unstructured

Option B: word association

Option C: sentence completion

Option D: thematic appreciation test

Correct Answer: sentence completion ✔

Option A: quality metrics

Option B: loyalty metrics

Option C: internal marketing metrics

Option D: perceived metrics

Correct Answer: internal marketing metrics ✔

Option A: survey research

Option B: focus group researcher

Option C: ethnographic research

Option D: observational research

Correct Answer: survey research ✔

Option A: marketing decision support system

Option B: sampling decision support system

Option C: planning support system

Option D: marketing support system

Correct Answer: marketing decision support system ✔

Option A: sampling size

Option B: sampling procedure

Option C: sampling unit

Option D: sampling scale

Correct Answer: sampling unit ✔

Option A: define problem

Option B: stating research objectives

Option C: deciding research approach

Option D: both A and B

Correct Answer: both A and B ✔

Option A: ethnographic research

Option B: demographic research

Option C: psychographic research

Option D: geographical research

Correct Answer: ethnographic research ✔

Option A: internal marketing metrics

Option B: perceived metrics

Option C: quality metrics

Option D: loyalty metrics

Correct Answer: internal marketing metrics ✔

Option A: geographic attack

Option B: encirclement attack

Option C: flank attack

Option D: guerilla attack

Correct Answer: guerilla attack ✔

Option A: market broadening

Option B: market diversification

Option C: market defense

Option D: market stretching

Correct Answer: market defense ✔

Option A: responsive anticipation

Option B: creative anticipation

Option C: geographical anticipation

Option D: selective anticipation

Correct Answer: responsive anticipation ✔

Option A: creative marketers

Option B: market driven marketers

Option C: responsive marketers

Option D: anticipative marketers

Correct Answer: market driven marketers ✔

Option A: bypass attack

Option B: guerilla attack

Option C: flank attack

Option D: frontal attack

Correct Answer: flank attack ✔

Option A: more resources

Option B: less resources

Option C: strategic fir

Option D: bypass fit

Correct Answer: more resources ✔

Option A: new-market strategy

Option B: penetration strategy

Option C: geographical expansion strategy

Option D: primal expansion strategy

Correct Answer: primal expansion strategy ✔

Option A: responsive marketers

Option B: anticipative marketers

Option C: creative marketers

Option D: market driven marketers

Correct Answer: creative marketers ✔

Option A: market diversification

Option B: market stretching

Option C: market broadening

Option D: market defense

Correct Answer: market broadening ✔

Option A: counteroffensive defense

Option B: preemptive defense

Option C: offensive defense

Option D: position defense

Correct Answer: counteroffensive defense ✔

Option A: creative marketers

Option B: market driven marketers

Option C: responsive marketers

Option D: anticipative marketers

Correct Answer: anticipative marketers ✔

Option A: strategic withdrawal

Option B: planned contraction

Option C: unplanned withdrawal

Option D: both A and B

Correct Answer: both A and B ✔

Option A: mobile defense

Option B: static defense

Option C: stable defense

Option D: unstable defenses

Correct Answer: mobile defense ✔

Option A: encirclement attack

Option B: flank attack

Option C: frontal attack

Option D: resource attack

Correct Answer: encirclement attack ✔

Option A: position defense

Option B: flank defense

Option C: preemptive defense

Option D: offensive defense

Correct Answer: preemptive defense ✔

Option A: active firms

Option B: proactive firms

Option C: reactive firms

Option D: responsive firms

Correct Answer: active firms ✔

Option A: counterfeiter

Option B: cloner

Option C: imitator

Option D: adapter

Correct Answer: imitator ✔

Option A: flank attack

Option B: frontal attack

Option C: bypass attack

Option D: guerilla attack

Correct Answer: frontal attack ✔

Option A: technological attack

Option B: geographic attack

Option C: strategic attack

Option D: planned attack

Correct Answer: geographic attack ✔

Option A: imitator

Option B: adapter

Option C: counterfeiter

Option D: cloner

Correct Answer: cloner ✔