Marketing MCQs

Option A: imitator

Option B: adapter

Option C: counterfeiter

Option D: cloner

Correct Answer: adapter ✔

Option A: responsive marketers

Option B: anticipative marketers

Option C: creative marketers

Option D: market driven marketers

Correct Answer: responsive marketers ✔

Option A: position defense

Option B: flank defense

Option C: counter defense

Option D: offensive defense

Correct Answer: position defense ✔

Option A: counter defense

Option B: offensive defense

Option C: position defense

Option D: flank defense

Correct Answer: flank defense ✔

Option A: counterfeiter

Option B: cloner

Option C: imitator

Option D: adapter

Correct Answer: counterfeiter ✔

Option A: geographical anticipation

Option B: selective anticipation

Option C: responsive anticipation

Option D: reactive anticipation

Correct Answer: reactive anticipation ✔

Option A: time-series analysis

Option B: expert opinion

Option C: sales force opinion

Option D: buyer’s intentions

Correct Answer: time-series analysis ✔

Option A: market equilibrium point

Option B: Company’s equilibrium point

Option C: horizontal axis

Option D: vertical axis

Correct Answer: vertical axis ✔

Option A: product demand

Option B: market share

Option C: market index

Option D: product index

Correct Answer: market share ✔

Option A: product-index percentage

Option B: market share percentage

Option C: product potential percentage

Option D: product-penetration percentage

Correct Answer: product-penetration percentage ✔

Option A: super trend

Option B: fabulous trend

Option C: techno-socio trend

Option D: mega trend

Correct Answer: mega trend ✔

Option A: low market penetration index

Option B: high market penetration index

Option C: fixed index

Option D: zero index

Correct Answer: low market penetration index ✔

Option A: trend

Option B: mega trend

Option C: minor fad

Option D: market disaster

Correct Answer: trend ✔

Option A: product-share

Option B: sales response functions

Option C: company market share

Option D: potential customers

Correct Answer: sales response functions ✔

Option A: corporate environmentalism

Option B: individual environmentalism

Option C: market environmentalism

Option D: environment segmentation

Correct Answer: corporate environmentalism ✔

Option A: product potential

Option B: market potential

Option C: demand

Option D: sales

Correct Answer: market potential ✔

Option A: expanding expenditure

Option B: limited expenditure

Option C: expansible market

Option D: no expansible market

Correct Answer: expansible market ✔

Option A: market share forecast

Option B: company demand

Option C: market potential

Option D: company sales forecast

Correct Answer: company sales forecast ✔

Option A: sales

Option B: marketing effort

Option C: raw material cost

Option D: production

Correct Answer: sales ✔

Option A: multiple-factor index method

Option B: chain-ratio method

Option C: market-buildup method

Option D: demand-buildup method

Correct Answer: market-buildup method ✔

Option A: high

Option B: low

Option C: zero

Option D: fixed

Correct Answer: high ✔

Option A: company demand

Option B: potential demand

Option C: estimated demand

Option D: minimum demand

Correct Answer: company demand ✔

Option A: higher the potential

Option B: lower the potential

Option C: higher the buying power

Option D: lower the buying power

Correct Answer: higher the potential ✔

Option A: potential demand

Option B: estimated demand

Option C: company demand

Option D: minimum demand

Correct Answer: company demand ✔

Option A: marketing management

Option B: building marketing records

Option C: field work

Option D: marketing intelligence on internet

Correct Answer: marketing intelligence on internet ✔

Option A: statistical demand

Option B: exponential demand

Option C: economic demand

Option D: product demand

Correct Answer: statistical demand ✔

Option A: internal records

Option B: external records

Option C: private records

Option D: public records

Correct Answer: internal records ✔

Option A: low market penetration index

Option B: high market penetration index

Option C: stretched market penetration index

Option D: strict demand

Correct Answer: low market penetration index ✔

Option A: chain-ratio method

Option B: supply ratio method

Option C: raw material ratio

Option D: fixed cost ratio

Correct Answer: chain-ratio method ✔

Option A: market potential

Option B: market demand

Option C: product potential

Option D: share potential

Correct Answer: market potential ✔

Option A: product marketing

Option B: service marketing

Option C: internet based market intelligence

Option D: market development

Correct Answer: internet based market intelligence ✔

Option A: socio-techno environment

Option B: political-legal environment

Option C: technology trends

Option D: social trends

Correct Answer: political-legal environment ✔

Option A: forecasting

Option B: ratio method

Option C: factor method

Option D: point scale method

Correct Answer: forecasting ✔

Option A: fad

Option B: trend

Option C: competitor’s effect

Option D: competitive marketing

Correct Answer: trend ✔

Option A: sales budget

Option B: marketing budget

Option C: demand budget

Option D: competitor’s budget

Correct Answer: sales budget ✔

Option A: market development system

Option B: market record system

Option C: marketing intelligence system

Option D: market information system

Correct Answer: marketing intelligence system ✔

Option A: share penetration index

Option B: profit penetration index

Option C: price penetration index

Option D: market demand index

Correct Answer: share penetration index ✔

Option A: penetrated market

Option B: potential market

Option C: target market

Option D: available market

Correct Answer: target market ✔

Option A: exponential smoothing

Option B: time series smoothing

Option C: statistical smoothing

Option D: sales forecast

Correct Answer: exponential smoothing ✔

Option A: demographic environment analysis

Option B: geographic environment analysis

Option C: economic environment analysis

Option D: analysis of natural environment

Correct Answer: demographic environment analysis ✔

Option A: Company sales potential

Option B: product sales potential

Option C: market demand potential

Option D: forecasted sales

Correct Answer: Company sales potential ✔

Option A: market demand

Option B: product demand

Option C: services demand

Option D: customer buying power

Correct Answer: market demand ✔

Option A: raw material budgeting

Option B: product budgeting

Option C: sales budget

Option D: quota system

Correct Answer: sales budget ✔

Option A: total demand potential

Option B: current demand

Option C: total market potential

Option D: total production potential

Correct Answer: total market potential ✔

Option A: external record

Option B: private record

Option C: public record

Option D: internal record

Correct Answer: internal record ✔

Option A: expected

Option B: maximum

Option C: minimum

Option D: None of above

Correct Answer: expected ✔

Option A: horizontal axis

Option B: vertical axis

Option C: market equilibrium point

Option D: Company’s equilibrium point

Correct Answer: horizontal axis ✔

Option A: potential market

Option B: available market

Option C: target market

Option D: penetrated market

Correct Answer: potential market ✔

Option A: marketing intelligence system

Option B: market development system

Option C: market record system

Option D: market information system

Correct Answer: marketing intelligence system ✔

Option A: low brand awareness

Option B: low availability

Option C: high price

Option D: all of the above

Correct Answer: all of the above ✔

Option A: marketing intelligence on internet

Option B: field work

Option C: marketing management

Option D: building marketing records

Correct Answer: marketing intelligence on internet ✔

Option A: econometric analysis

Option B: exponential analysis

Option C: economic analysis

Option D: market analysis

Correct Answer: econometric analysis ✔

Option A: market penetration index

Option B: target market index

Option C: potential market index

Option D: available market index

Correct Answer: market penetration index ✔

Option A: price sensitivity

Option B: market sensitivity

Option C: market sensitivity of demand

Option D: product sensitivity

Correct Answer: market sensitivity ✔

Option A: time-series analysis

Option B: exponential ratio method

Option C: exponential smoothing

Option D: econometric analysis

Correct Answer: exponential ratio method ✔

Option A: demographic analysis

Option B: socio cultural environment analysis

Option C: competitor’s analysis

Option D: natural environment analysis

Correct Answer: socio cultural environment analysis ✔

Option A: market-buildup method

Option B: multiple-factor index method

Option C: chain-ratio method

Option D: both A and B

Correct Answer: both A and B ✔

Option A: market forecast

Option B: demand forecast

Option C: product forecast

Option D: market share forecast

Correct Answer: market forecast ✔

Option A: target market

Option B: available market

Option C: penetrated market

Option D: potential market

Correct Answer: penetrated market ✔

Option A: marketing shade

Option B: short-term marketing wave

Option C: fad

Option D: fade

Correct Answer: fad ✔

Option A: marketing intelligence system

Option B: market information system

Option C: market development system

Option D: market record system

Correct Answer: marketing intelligence system ✔

Option A: target market

Option B: penetrated market

Option C: potential market

Option D: available market

Correct Answer: available market ✔

Option A: management information system

Option B: marketing information system

Option C: financial information system

Option D: corporate information system

Correct Answer: marketing information system ✔

Option A: sales quota

Option B: production quota

Option C: demand potential

Option D: marketing expenses quota

Correct Answer: sales quota ✔

Option A: data based on real happenings

Option B: data based on results

Option C: data based on raw materials

Option D: data based on sales

Correct Answer: data based on real happenings ✔

Option A: low market penetration index

Option B: strict demand

Option C: high market penetration index

Option D: stretched market penetration index

Correct Answer: high market penetration index ✔

Option A: raw material cost

Option B: production

Option C: sales

Option D: marketing effort

Correct Answer: marketing effort ✔

Option A: geographic environment analysis

Option B: economic environment analysis

Option C: demographic environment analysis

Option D: analysis of natural environment

Correct Answer: economic environment analysis ✔

Option A: total market potential

Option B: total production potential

Option C: total demand potential

Option D: current demand

Correct Answer: total market potential ✔

Option A: minor trends

Option B: mega trends

Option C: special followers

Option D: introductory products

Correct Answer: mega trends ✔

Option A: expansible market

Option B: no expansible market

Option C: expanding expenditure

Option D: limited expenditure

Correct Answer: expansible market ✔

Option A: fad

Option B: fade fashion

Option C: marketing shade

Option D: short-term marketing wave

Correct Answer: fad ✔

Option A: reference groups

Option B: affecting groups

Option C: marketing groups

Option D: retailer groups

Correct Answer: reference groups ✔

Option A: family of procreation

Option B: family orientation

Option C: inspiration orientation

Option D: group orientation

Correct Answer: family of procreation ✔

Option A: representative heuristic

Option B: motivation heuristic

Option C: expectancy heuristic

Option D: psychological heuristic

Correct Answer: representative heuristic ✔

Option A: motivation heuristic

Option B: peripheral heuristic

Option C: expectancy heuristic

Option D: decision heuristic

Correct Answer: decision heuristic ✔

Option A: effect of social factors

Option B: effect of cultural factors

Option C: effect of economic factors

Option D: effect of global factors

Correct Answer: effect of social factors ✔

Option A: memory encoding

Option B: memory decoding

Option C: memory retrieval

Option D: memory revival

Correct Answer: memory encoding ✔

Option A: compensatory model

Option B: non compensatory model

Option C: realistic model

Option D: approached model

Correct Answer: compensatory model ✔

Option A: social factors

Option B: personal factors

Option C: family factors

Option D: status factors

Correct Answer: personal factors ✔

Option A: consideration set

Option B: availability set

Option C: total set of brands

Option D: brands awareness

Correct Answer: consideration set ✔

Option A: unanticipated situational factors

Option B: attitudes of others

Option C: anticipated factors

Option D: both A and B

Correct Answer: both A and B ✔

Option A: drive

Option B: motivation

Option C: learning

Option D: cues

Correct Answer: learning ✔

Option A: adding an important feature

Option B: triggering emotions to personal values

Option C: linking product to engaging issue

Option D: linking product to personal situation

Correct Answer: linking product to personal situation ✔

Option A: laddering

Option B: motivation hierarchy

Option C: intentional hierarchy

Option D: sampling hierarchy

Correct Answer: laddering ✔

Option A: central route

Option B: value route

Option C: motivation route

Option D: elaboration route

Correct Answer: central route ✔

Option A: psychological processes

Option B: motivation process

Option C: buying process

Option D: monitoring process

Correct Answer: psychological processes ✔

Option A: motivation

Option B: intensity

Option C: demonization

Option D: psychogenic factors

Correct Answer: intensity ✔

Option A: personal sources

Option B: commercial sources

Option C: public sources

Option D: experimental sources

Correct Answer: commercial sources ✔

Option A: rational

Option B: motivation

Option C: biogenic factors

Option D: self-concept

Correct Answer: motivation ✔

Option A: Frederick Herzberg

Option B: Abraham Maslow

Option C: Sigmund Freud

Option D: John Dale

Correct Answer: Frederick Herzberg ✔

Option A: our product purchase intention

Option B: other product purchase intention

Option C: our product perception

Option D: other product perception

Correct Answer: our product purchase intention ✔

Option A: satisfaction

Option B: dissatisfaction

Option C: high performance

Option D: bad performance

Correct Answer: satisfaction ✔

Option A: heuristics

Option B: realistic

Option C: realistic

Option D: social heuristic

Correct Answer: heuristics ✔

Option A: role

Option B: status

Option C: lifestyle

Option D: personality

Correct Answer: lifestyle ✔

Option A: personality

Option B: self-goals

Option C: self-values

Option D: self-motivation

Correct Answer: personality ✔

Option A: expectancy value model

Option B: belief based model

Option C: need based model

Option D: want based model

Correct Answer: expectancy value model ✔

Option A: projective techniques

Option B: technical techniques

Option C: classification techniques

Option D: sampling techniques

Correct Answer: projective techniques ✔

Option A: motivation route

Option B: elaboration cue

Option C: central route

Option D: value route

Correct Answer: central route ✔

Option A: peripheral route

Option B: elaboration route

Option C: value route

Option D: likelihood route

Correct Answer: peripheral route ✔