Marketing MCQs

Option A: cancellation principle

Option B: segregate principle

Option C: silver lining principle

Option D: golden lining principle

Correct Answer: silver lining principle ✔

Option A: primary groups

Option B: secondary groups

Option C: membership groups

Option D: formal groups

Correct Answer: secondary groups ✔

Option A: psychogenic

Option B: biogenic

Option C: formal needs

Option D: monitored needs

Correct Answer: psychogenic ✔

Option A: primary groups

Option B: secondary groups

Option C: membership groups

Option D: transaction groups

Correct Answer: secondary groups ✔

Option A: lexicographic heuristics

Option B: eliminating heuristic

Option C: heuristics

Option D: conjunctive heuristic

Correct Answer: conjunctive heuristic ✔

Option A: core consumer behavior

Option B: core values

Option C: multitasking

Option D: time constrained

Correct Answer: core values ✔

Option A: expectancy elaboration model

Option B: value elaboration model

Option C: elaboration likelihood model

Option D: value likelihood model

Correct Answer: elaboration likelihood model ✔

Option A: ideal self-concept

Option B: actual self-concept

Option C: self-concept

Option D: self-monitors

Correct Answer: self-concept ✔

Option A: attribute uncertainty

Option B: customer self-confidence

Option C: money at stake

Option D: all of the above

Correct Answer: all of the above ✔

Option A: selective retention

Option B: selective attention

Option C: selective distortion

Option D: prepared distortion

Correct Answer: selective attention ✔

Option A: attitudes of others

Option B: anticipated factors

Option C: unanticipated situational factors

Option D: conjunctive situational factors

Correct Answer: attitudes of others ✔

Option A: demand

Option B: need

Option C: motive

Option D: behaviors

Correct Answer: motive ✔

Option A: linking product to engaging issue

Option B: linking product to personal situation

Option C: adding an important feature

Option D: triggering emotions to personal values

Correct Answer: adding an important feature ✔

Option A: selective attention

Option B: selective noticing

Option C: selective shopping

Option D: selective ad watching

Correct Answer: selective attention ✔

Option A: drive

Option B: motivation

Option C: learning

Option D: cues

Correct Answer: cues ✔

Option A: selective shopping

Option B: selective ad watching

Option C: selective attention

Option D: selective noticing

Correct Answer: selective attention ✔

Option A: product consumption rate

Option B: product life cycle

Option C: product age

Option D: seller’s decision

Correct Answer: product consumption rate ✔

Option A: functional risk

Option B: financial risk

Option C: attitude risk

Option D: factor risk

Correct Answer: financial risk ✔

Option A: integrate loss

Option B: segregate loss

Option C: segregate gains

Option D: integrate gains

Correct Answer: integrate loss ✔

Option A: membership groups

Option B: primary groups

Option C: secondary groups

Option D: both A and B

Correct Answer: both A and B ✔

Option A: high probabilities

Option B: low probabilities

Option C: integrate probabilities

Option D: segregate probabilities

Correct Answer: low probabilities ✔

Option A: personal sources

Option B: commercial sources

Option C: public sources

Option D: experimental sources

Correct Answer: experimental sources ✔

Option A: self-values

Option B: self-motivation

Option C: personality

Option D: self-goals

Correct Answer: personality ✔

Option A: membership behavior

Option B: market behavior

Option C: database behavior

Option D: consumer behavior

Correct Answer: consumer behavior ✔

Option A: market penetration

Option B: market division

Option C: market partitioning

Option D: customer classification

Correct Answer: market partitioning ✔

Option A: selective attention

Option B: selective shopping

Option C: selective ad watching

Option D: selective noticing

Correct Answer: selective attention ✔

Option A: availability heuristic

Option B: representative heuristic

Option C: anchoring heuristic

Option D: adjusting heuristic

Correct Answer: availability heuristic ✔

Option A: geographically constrained

Option B: time constrained

Option C: money constrained

Option D: both B and C

Correct Answer: both B and C ✔

Option A: long term memory

Option B: short term memory

Option C: permanent memory

Option D: None of above

Correct Answer: short term memory ✔

Option A: brand personality

Option B: personality

Option C: self-goals

Option D: self-values

Correct Answer: brand personality ✔

Option A: social factors

Option B: cultural factors

Option C: personal factors

Option D: all of the above

Correct Answer: all of the above ✔

Option A: recognize problem

Option B: evaluation of substitutes

Option C: deciding information sources

Option D: research dynamics

Correct Answer: evaluation of substitutes ✔

Option A: social risk

Option B: attitude risk

Option C: psychological risk

Option D: physiological risk

Correct Answer: social risk ✔

Option A: critical accounting

Option B: decision accounting

Option C: mental accounting

Option D: geographical accounting

Correct Answer: mental accounting ✔

Option A: public sources

Option B: media sources

Option C: personal sources

Option D: commercial sources

Correct Answer: personal sources ✔

Option A: anchoring heuristic

Option B: adjusting heuristic

Option C: availability heuristic

Option D: geographical heuristic

Correct Answer: availability heuristic ✔

Option A: linking product to engaging issue

Option B: linking product to personal situation

Option C: triggering emotions to personal values

Option D: adding an important feature

Correct Answer: linking product to engaging issue ✔

Option A: segregate loss

Option B: segregate gains

Option C: integrate gains

Option D: integrate loss

Correct Answer: segregate gains ✔

Option A: time constrained

Option B: money constrained

Option C: availability constrained

Option D: geographical constrained

Correct Answer: money constrained ✔

Option A: total set of brands

Option B: brands awareness

Option C: consideration set

Option D: availability set

Correct Answer: brands awareness ✔

Option A: physical risk

Option B: functional risk

Option C: financial risk

Option D: social risk

Correct Answer: functional risk ✔

Option A: self-concept

Option B: self-monitors

Option C: ideal self-concept

Option D: actual self-concept

Correct Answer: self-monitors ✔

Option A: satisfiers and dissatisfies

Option B: formal and informal

Option C: regular and irregulars

Option D: all of the above

Correct Answer: satisfiers and dissatisfies ✔

Option A: membership groups

Option B: formal groups

Option C: transaction group

Option D: informal groups

Correct Answer: membership groups ✔

Option A: word associations

Option B: sentence associations

Option C: Company associations

Option D: brand associations

Correct Answer: brand associations ✔

Option A: discounts

Option B: lesser prices

Option C: warranties

Option D: low demands

Correct Answer: warranties ✔

Option A: elaboration route

Option B: central cues

Option C: value cues

Option D: peripheral route

Correct Answer: peripheral route ✔

Option A: peripheral route

Option B: central route

Option C: expectancy cue

Option D: value cue

Correct Answer: peripheral route ✔

Option A: public sources

Option B: experimental sources

Option C: personal sources

Option D: commercial sources

Correct Answer: public sources ✔

Option A: economic factors

Option B: global factors

Option C: environmental factors

Option D: cultural factors

Correct Answer: cultural factors ✔

Option A: technical repositioning

Option B: product repositioning

Option C: psychological repositioning

Option D: physiological repositioning

Correct Answer: psychological repositioning ✔

Option A: time risk

Option B: cost risk

Option C: availability risk

Option D: choice risk

Correct Answer: time risk ✔

Option A: social classes

Option B: economic variables

Option C: internal factors

Option D: external factors

Correct Answer: social classes ✔

Option A: selective distortion

Option B: subliminal perception

Option C: selective retention

Option D: selective attention

Correct Answer: subliminal perception ✔

Option A: performance shorts of expectations

Option B: performance meets expectations

Option C: performance exceeds expectation

Option D: post purchase actions

Correct Answer: performance shorts of expectations ✔

Option A: post purchase actions

Option B: performance exceeds expectation

Option C: performance shorts of expectations

Option D: performance meets expectations

Correct Answer: performance exceeds expectation ✔

Option A: anchor framing

Option B: critical framing

Option C: adjustment framing

Option D: decision framing

Correct Answer: decision framing ✔

Option A: planned attention

Option B: selective distortion

Option C: planned distortion

Option D: planned retention

Correct Answer: selective distortion ✔

Option A: competitive de-positioning

Option B: competitive repositioning

Option C: physiological de-positioning

Option D: brand repositioning

Correct Answer: competitive de-positioning ✔

Option A: selective ad watching

Option B: selective noticing

Option C: prepared distortion

Option D: selective attention

Correct Answer: selective attention ✔

Option A: eliminating heuristic

Option B: heuristics

Option C: conjunctive heuristic

Option D: lexicographic heuristics

Correct Answer: heuristics ✔

Option A: attitude risk

Option B: psychological risk

Option C: physiological risk

Option D: social risk

Correct Answer: psychological risk ✔

Option A: motivation

Option B: perception

Option C: loyalty

Option D: status quo

Correct Answer: perception ✔

Option A: selective noticing

Option B: selective shopping

Option C: selective attention

Option D: selective retention

Correct Answer: selective retention ✔

Option A: basic need

Option B: formal needs

Option C: informal needs

Option D: sufficiency needs

Correct Answer: basic need ✔

Option A: prospect theory

Option B: integration theory

Option C: segregation theory

Option D: alternative theory

Correct Answer: prospect theory ✔

Option A: integrate probabilities

Option B: segregate probabilities

Option C: high probabilities

Option D: low probabilities

Correct Answer: high probabilities ✔

Option A: elaboration likelihood model

Option B: value likelihood model

Option C: expectancy elaboration model

Option D: value elaboration model

Correct Answer: elaboration likelihood model ✔

Option A: associative network memory model

Option B: distributive network memory model

Option C: classified network memory model

Option D: representative network memory model

Correct Answer: associative network memory model ✔

Option A: ideal self-concept

Option B: actual self-concept

Option C: self-concept

Option D: self-monitors

Correct Answer: actual self-concept ✔

Option A: culture

Option B: relatives

Option C: supply by company

Option D: demand by others

Correct Answer: culture ✔

Option A: recognize problem

Option B: search of information

Option C: deciding information sources

Option D: problem analysis

Correct Answer: recognize problem ✔

Option A: central cues

Option B: value cues

Option C: peripheral cues

Option D: value route

Correct Answer: peripheral cues ✔

Option A: internal factors

Option B: external factors

Option C: social classes

Option D: economic variables

Correct Answer: social classes ✔

Option A: peripheral heuristic

Option B: anchoring heuristic

Option C: geographical heuristic

Option D: adjusting heuristic

Correct Answer: anchoring heuristic ✔

Option A: adding an important feature

Option B: triggering emotions to personal values

Option C: linking product to engaging issue

Option D: linking product to personal situation

Correct Answer: triggering emotions to personal values ✔

Option A: multitasking

Option B: motivational aspects

Option C: time constrained

Option D: money constrained

Correct Answer: multitasking ✔

Option A: lexicographic heuristics

Option B: eliminating-by-acceptance heuristic

Option C: heuristics

Option D: conjunctive heuristic

Correct Answer: eliminating-by-acceptance heuristic ✔

Option A: memory revival

Option B: memory retrieval

Option C: memory encoding

Option D: memory decoding

Correct Answer: memory retrieval ✔

Option A: leader groups

Option B: party groups

Option C: aspiration groups

Option D: associative groups

Correct Answer: aspiration groups ✔

Option A: financial risk

Option B: social risk

Option C: physical risk

Option D: functional risk

Correct Answer: physical risk ✔

Option A: aspiration groups group

Option B: associative group

Option C: dissociative group

Option D: inspiration group

Correct Answer: dissociative group ✔

Option A: lifestyle

Option B: personality

Option C: role

Option D: status

Correct Answer: lifestyle ✔

Option A: motivational process

Option B: sampling process

Option C: perceptual process

Option D: technical process

Correct Answer: perceptual process ✔

Option A: family orientation

Option B: inspirational orientation

Option C: group orientation

Option D: opinion orientation

Correct Answer: family orientation ✔

Option A: value cues

Option B: central route

Option C: peripheral route

Option D: central cues

Correct Answer: central route ✔

Option A: less attention

Option B: heightened attention

Option C: data attention

Option D: research attention

Correct Answer: heightened attention ✔

Option A: fake positioning

Option B: real positioning

Option C: brand positioning

Option D: market positioning

Correct Answer: real positioning ✔

Option A: discrimination

Option B: motivation drive

Option C: motivation cue

Option D: behavior learning

Correct Answer: discrimination ✔

Option A: self-concept

Option B: self-monitors

Option C: ideal self-concept

Option D: actual self-concept

Correct Answer: self-concept ✔

Option A: temporary memory

Option B: motivational memory

Option C: long term memory

Option D: short term memory

Correct Answer: long term memory ✔

Option A: associative leader

Option B: inspiration leader

Option C: opinion leader

Option D: group leader

Correct Answer: B. inspiration leader
C. opinion leader ✔

Option A: lining principle

Option B: cancellation principle

Option C: golden lining principle

Option D: segregate principle

Correct Answer: cancellation principle ✔

Option A: learning

Option B: breaking

Option C: motivation

Option D: drive

Correct Answer: drive ✔

Option A: product value analysis

Option B: product performance analysis

Option C: product cost analysis

Option D: product marketing analysis

Correct Answer: product value analysis ✔

Option A: corporate terms

Option B: monetary terms

Option C: approving terms

Option D: influencing terms

Correct Answer: monetary terms ✔

Option A: business markets

Option B: consumer markets

Option C: elastic markets

Option D: inelastic markets

Correct Answer: business markets ✔

Option A: vertical hubs

Option B: horizontal hubs

Option C: geographical hubs

Option D: functional hubs

Correct Answer: vertical hubs ✔

Option A: initial awareness stage

Option B: growth stage

Option C: evaluation stage

Option D: all stages

Correct Answer: initial awareness stage ✔

Option A: systems contracting

Option B: system selling

Option C: systems buying

Option D: dealers

Correct Answer: systems buying ✔