Marketing MCQs

Option A: contractual transaction

Option B: bare bones

Option C: contractual selling

Option D: contractual buying

Correct Answer: contractual transaction ✔

Option A: contractual selling

Option B: contractual buying

Option C: cooperative systems

Option D: bare bones

Correct Answer: bare bones ✔

Option A: buyer’s incentive

Option B: seller’s incentive

Option C: corporate incentive

Option D: competitor’s incentive

Correct Answer: A. buyer’s incentive ✔

Option A: ordering sites

Option B: catalog sites

Option C: procurement sites

Option D: distribution sites

Correct Answer: catalog sites ✔

Option A: basic buying and selling

Option B: contractual selling

Option C: contractual buying

Option D: cooperative systems

Correct Answer: basic buying and selling ✔

Option A: interest stage

Option B: evaluation stage

Option C: initial awareness stage

Option D: trial stage

Correct Answer: evaluation stage ✔

Option A: buy phase

Option B: purchase phase

Option C: sell phase

Option D: off phase

Correct Answer: buy phase ✔

Option A: public exchanges

Option B: private exchanges

Option C: spot markets

Option D: exchange markets

Correct Answer: private exchanges ✔

Option A: consumer market

Option B: business market

Option C: organization market

Option D: large markets

Correct Answer: business market ✔

Option A: users

Option B: influencers

Option C: deciders

Option D: initiators

Correct Answer: users ✔

Option A: modified task

Option B: straight rebuy

Option C: new task

Option D: modified rebuy

Correct Answer: straight rebuy ✔

Option A: users

Option B: influencers

Option C: deciders

Option D: initiators

Correct Answer: influencers ✔

Option A: straight rebuy

Option B: turned rebuy

Option C: new buy

Option D: purpose buying

Correct Answer: straight rebuy ✔

Option A: framing

Option B: outsourcing

Option C: off shoring

Option D: selling

Correct Answer: framing ✔

Option A: new decisions

Option B: modified purchases

Option C: fewest decision

Option D: most of the decision

Correct Answer: most of the decision ✔

Option A: in-suppliers

Option B: out-suppliers

Option C: modified suppliers

Option D: new suppliers

Correct Answer: out-suppliers ✔

Option A: relative buyers

Option B: price sensitive buyers

Option C: business markets

Option D: consumer markets

Correct Answer: business markets ✔

Option A: modified buyers

Option B: modified task

Option C: modified rebuy

Option D: modified buy

Correct Answer: modified rebuy ✔

Option A: systems buying

Option B: management supplies

Option C: systems contracting

Option D: system selling

Correct Answer: system selling ✔

Option A: vertical coordination

Option B: horizontal coordination

Option C: contract coordination

Option D: selling coordination

Correct Answer: vertical coordination ✔

Option A: highest benefit package

Option B: lowest benefit package

Option C: medium benefit package

Option D: initiating benefit package

Correct Answer: highest benefit package ✔

Option A: vertical investments

Option B: horizontal investments

Option C: specific investments

Option D: contractual investments

Correct Answer: specific investments ✔

Option A: fewest decision

Option B: most of the decision

Option C: new decisions

Option D: modified purchases

Correct Answer: fewest decision ✔

Option A: modified suppliers

Option B: new suppliers

Option C: in-suppliers

Option D: out-suppliers

Correct Answer: in-suppliers ✔

Option A: government markets

Option B: consumer markets

Option C: institutional markets

Option D: business markets

Correct Answer: institutional markets ✔

Option A: corporate brand

Option B: competitor’s brand

Option C: supplier’s brand

Option D: initiator brand

Correct Answer: corporate brand ✔

Option A: adaption

Option B: adaptation

Option C: adoption

Option D: communication

Correct Answer: adaptation ✔

Option A: geographical hubs

Option B: functional hubs

Option C: vertical hubs

Option D: horizontal hubs

Correct Answer: functional hubs ✔

Option A: buyers

Option B: suppliers

Option C: approvers

Option D: providers

Correct Answer: buyers ✔

Option A: self-serving

Option B: opportunism

Option C: reduced opportunities

Option D: asset specify

Correct Answer: opportunism ✔

Option A: new task

Option B: modified task

Option C: straight task

Option D: in-house task

Correct Answer: new task ✔

Option A: initiators

Option B: users

Option C: influencers

Option D: providers

Correct Answer: initiators ✔

Option A: small buying

Option B: procedure buying

Option C: organizational buying

Option D: large buying

Correct Answer: organizational buying ✔

Option A: public markets

Option B: barter markets

Option C: buying markets

Option D: private alliances

Correct Answer: barter markets ✔

Option A: deciders

Option B: selectors

Option C: evaluators

Option D: providers

Correct Answer: deciders ✔

Option A: initiators

Option B: users

Option C: influencers

Option D: providers

Correct Answer: influencers ✔

Option A: awareness

Option B: evaluation

Option C: trial and adoption

Option D: all of the above

Correct Answer: all of the above ✔

Option A: inelastic demand

Option B: elastic demand

Option C: inelastic price

Option D: elastic price

Correct Answer: inelastic demand ✔

Option A: straight rebuy

Option B: straight buy

Option C: new rebuy

Option D: modified rebuy

Correct Answer: straight rebuy ✔

Option A: systems buying

Option B: management supplies

Option C: systems contracting

Option D: system selling

Correct Answer: systems contracting ✔

Option A: straight rebuy

Option B: new task

Option C: modified rebuy

Option D: all of the above

Correct Answer: all of the above ✔

Option A: approvers

Option B: deciders

Option C: buyers

Option D: evaluators

Correct Answer: buyers ✔

Option A: product components

Option B: supplier selection

Option C: buyer selection

Option D: trial suppliers

Correct Answer: product components ✔

Option A: barter alliances

Option B: buying markets

Option C: buying alliances

Option D: private exchanges

Correct Answer: buying alliances ✔

Option A: approvers

Option B: gatekeepers

Option C: evaluators

Option D: initiators

Correct Answer: gatekeepers ✔

Option A: vendor managed inventory

Option B: replenishment programs

Option C: continuous programs

Option D: inventory management

Correct Answer: vendor managed inventory ✔

Option A: proposal solicitation

Option B: product specification

Option C: order-routine specification

Option D: all of the above

Correct Answer: product specification ✔

Option A: organization market

Option B: large markets

Option C: large buying

Option D: business market

Correct Answer: business market ✔

Option A: Four categories

Option B: Five categories

Option C: Seven categories

Option D: Eight categories

Correct Answer: Eight categories ✔

Option A: evaluators

Option B: approvers

Option C: buyers

Option D: selectors

Correct Answer: approvers ✔

Option A: few and small buyers

Option B: few and large buyers

Option C: more and small buyers

Option D: more and large buyers

Correct Answer: few and large buyers ✔

Option A: organizational buying

Option B: large buying

Option C: small buying

Option D: procedure buying

Correct Answer: organizational buying ✔

Option A: modified rebuy

Option B: modified buy

Option C: modified buyers

Option D: modified task

Correct Answer: modified rebuy ✔

Option A: geographical hubs

Option B: vertical hubs

Option C: functional hubs

Option D: both B and C

Correct Answer: both B and C ✔

Option A: insurance companies

Option B: public utilities

Option C: government institutions

Option D: all of the above

Correct Answer: all of the above ✔

Option A: spot markets

Option B: exchange markets

Option C: vertical markets

Option D: both A and B

Correct Answer: both A and B ✔

Option A: initiators and users

Option B: deciders and approvers

Option C: buyers and gatekeepers

Option D: all of the above

Correct Answer: all of the above ✔

Option A: systems contracting

Option B: system selling

Option C: systems buying

Option D: management supplies

Correct Answer: system selling ✔

Option A: fluctuating demand

Option B: stable demand

Option C: unstable demand

Option D: freeze demand

Correct Answer: fluctuating demand ✔

Option A: mutually contracts

Option B: mutually adaptive

Option C: mutual structure commitment

Option D: commitment selling

Correct Answer: mutually adaptive ✔

Option A: operational systems

Option B: cooperative systems

Option C: structural commitment

Option D: structural adaptation

Correct Answer: cooperative systems ✔

Option A: purchasing agents

Option B: system agents

Option C: evaluation agents

Option D: awareness agents

Correct Answer: purchasing agents ✔

Option A: buyer selection

Option B: trial suppliers

Option C: product components

Option D: supplier selection

Correct Answer: supplier selection ✔

Option A: business markets

Option B: international markets

Option C: consumer markets

Option D: government markets

Correct Answer: business markets ✔

Option A: Macro environment

Option B: Microenvironment

Option C: Both a and b

Option D: None of above

Correct Answer: Macro environment ✔

Option A: outdoorsy and tough

Option B: daring and imaginative

Option C: cheerful and wholesome

Option D: charming and upper class

Correct Answer: daring and imaginative ✔

Option A: Microenvironment

Option B: Macro environment

Option C: Both a and b

Option D: None of the above

Correct Answer: Both a and b ✔

Option A: Financial intermediaries

Option B: Marketing services agencies

Option C: Both a and b

Option D: None of the above

Correct Answer: Both a and b ✔

Option A: the cultural environment

Option B: the demographic environment

Option C: the economic environment

Option D: both a and b

Correct Answer: the economic environment ✔

Option A: awareness

Option B: interest

Option C: evaluation and trial

Option D: all of above

Correct Answer: all of above ✔

Option A: Retailers

Option B: Wholesalers

Option C: Both a and b

Option D: None of the above

Correct Answer: Both a and b ✔

Option A: the cultural environment

Option B: the demographic environment

Option C: the economic environment

Option D: the political environment

Correct Answer: the cultural environment ✔

Option A: Suppliers as partners

Option B: Marketing intermediaries as partners

Option C: Various publics as partners

Option D: Both a and b

Correct Answer: Suppliers as partners ✔

Option A: workers and managers

Option B: Stockholders

Option C: Community organizations

Option D: Company’s lawyers

Correct Answer: workers and managers ✔

Option A: subsistence economies

Option B: industrial economies

Option C: developing economies

Option D: none of above

Correct Answer: subsistence economies ✔

Option A: $11.43

Option B: $21.43

Option C: $25.43

Option D: $15.43

Correct Answer: $21.43 ✔

Option A: Macro environment

Option B: Microenvironment

Option C: Both a and b

Option D: None of above

Correct Answer: Microenvironment ✔

Option A: business markets

Option B: international markets

Option C: consumer markets

Option D: government markets

Correct Answer: consumer markets ✔

Option A: awareness stage

Option B: interest stage

Option C: evaluation and trial stage

Option D: adoption

Correct Answer: evaluation and trial stage ✔

Option A: The company

Option B: The suppliers

Option C: The marketing intermediaries

Option D: All of above

Correct Answer: All of above ✔

Option A: business markets

Option B: reseller markets

Option C: government markets

Option D: international markets

Correct Answer: international markets ✔

Option A: renewable resources

Option B: non-renewable resource

Option C: Both a and b

Option D: none of above

Correct Answer: non-renewable resource ✔

Option A: need recognition

Option B: information search

Option C: evaluation of alternatives

Option D: both b and c

Correct Answer: need recognition ✔

Option A: de-augmented product

Option B: actual services

Option C: augmented products

Option D: consumer products

Correct Answer: consumer products ✔

Option A: high

Option B: low

Option C: average

Option D: moderate

Correct Answer: low ✔

Option A: basing point pricing

Option B: uniform delivered pricing

Option C: freight on board origin pricing

Option D: zone pricing

Correct Answer: freight on board origin pricing ✔

Option A: bargained reduction

Option B: discount

Option C: allowance

Option D: price segment

Correct Answer: allowance ✔

Option A: price maintenance

Option B: discriminatory pricing

Option C: price fixing

Option D: predatory pricing

Correct Answer: predatory pricing ✔

Option A: specialty products

Option B: non-shopping products

Option C: augmented products

Option D: shopping products

Correct Answer: shopping products ✔

Option A: bi-product pricing

Option B: optional product pricing

Option C: Two way pricing

Option D: Two part pricing

Correct Answer: optional product pricing ✔

Option A: perception

Option B: brand image

Option C: self-concept

Option D: self-image

Correct Answer: perception ✔

Option A: growth stage

Option B: repetition stage

Option C: turbulent stage

Option D: non-turbulent

Correct Answer: growth stage ✔

Option A: shopping products

Option B: specialty products

Option C: unsought products

Option D: sought products

Correct Answer: shopping products ✔

Option A: core customer value

Option B: positioning strategy

Option C: actual product

Option D: actual ownership

Correct Answer: actual product ✔

Option A: maturity stage

Option B: productive stage

Option C: improved market stage

Option D: profit achieved stage

Correct Answer: maturity stage ✔

Option A: bargained reduction

Option B: discount

Option C: allowance

Option D: price segment

Correct Answer: discount ✔

Option A: optional product pricing

Option B: price skimming

Option C: price penetration

Option D: product line pricing

Correct Answer: price skimming ✔

Option A: unsought specialty products

Option B: sought services

Option C: specialty products

Option D: convenience products and services

Correct Answer: specialty products ✔

Option A: promotional pricing

Option B: geographical pricing

Option C: cyclical pricing

Option D: short term pricing

Correct Answer: geographical pricing ✔

Option A: competitive pricing

Option B: captive product pricing

Option C: optional product pricing

Option D: product line pricing

Correct Answer: optional product pricing ✔