Personal Selling And Sales Promotion MCQs

Option A: target market

Option B: planned value proposition

Option C: sales, profit goals, market share

Option D: developing mission statement

Correct Answer: planned value proposition ✔

Option A: discount and allowances

Option B: zone price adjustment

Option C: basing point adjustment

Option D: geographic adjustment

Correct Answer: discount and allowances ✔

Option A: value based pricing

Option B: cost based pricing

Option C: discount based pricing

Option D: ceiling based pricing

Correct Answer: value based pricing ✔

Option A: cost ceiling

Option B: cost floor

Option C: price ceiling

Option D: price floor

Correct Answer: price ceiling ✔

Option A: determine incurred costs

Option B: design product

Option C: assess needs of customer

Option D: set target price

Correct Answer: design product ✔

Option A: segmented pricing

Option B: psychological pricing

Option C: promotional pricing

Option D: geographical pricing

Correct Answer: psychological pricing ✔

Option A: growth stage

Option B: lately buying stage

Option C: segmenting stage

Option D: targeting stage

Correct Answer: growth stage ✔

Option A: set price based on cost

Option B: convince buyer about products value

Option C: design a product

Option D: determine cost of product

Correct Answer: convince buyer about products value ✔

Option A: markets

Option B: consumers

Option C: competitors

Option D: all of above

Correct Answer: all of above ✔

Option A: discount

Option B: value added tax

Option C: price

Option D: tax

Correct Answer: price ✔

Option A: market skimming pricing

Option B: market penetration strategy

Option C: business line pricing

Option D: product line pricing

Correct Answer: market skimming pricing ✔

Option A: segmented pricing

Option B: psychological pricing

Option C: promotional pricing

Option D: geographical pricing

Correct Answer: segmented pricing ✔

Option A: product development

Option B: growth

Option C: maturity and decline

Option D: all of above

Correct Answer: all of above ✔

Option A: high

Option B: low

Option C: average

Option D: moderate

Correct Answer: average ✔

Option A: crowdsourcing

Option B: internal sourcing

Option C: off sourcing

Option D: off shoring

Correct Answer: crowdsourcing ✔

Option A: price fixing

Option B: predatory pricing

Option C: price maintenance

Option D: discriminatory pricing

Correct Answer: price fixing ✔

Option A: set price based on cost

Option B: convince buyer about products value

Option C: design a product

Option D: determine cost of product

Correct Answer: determine cost of product ✔

Option A: design a product

Option B: determine cost of product

Option C: set price based on cost

Option D: convince buyer about products value

Correct Answer: design a product ✔

Option A: assess needs of customer

Option B: set target price

Option C: determine incurred costs

Option D: design product

Correct Answer: assess needs of customer ✔

Option A: would get free products

Option B: would get discount

Option C: would buy product

Option D: would not buy product

Correct Answer: would not buy product ✔

Option A: functional discount

Option B: quantity discount

Option C: cash discount

Option D: seasonal discount

Correct Answer: functional discount ✔

Option A: price maintenance

Option B: predatory pricing

Option C: price discrimination

Option D: deceptive pricing

Correct Answer: predatory pricing ✔

Option A: fake pricing

Option B: termed pricing

Option C: dynamic pricing

Option D: international pricing

Correct Answer: dynamic pricing ✔

Option A: cash discount

Option B: seasonal discount

Option C: functional discount

Option D: quantity discount

Correct Answer: cash discount ✔

Option A: modifying marketing mix

Option B: modifying raw material schedule

Option C: modifying the product

Option D: modifying the market

Correct Answer: modifying the market ✔

Option A: double way pricing

Option B: Two way pricing

Option C: reference prices

Option D: comparable prices

Correct Answer: reference prices ✔

Option A: segmented pricing

Option B: discount pricing

Option C: allowance pricing

Option D: product bundle pricing

Correct Answer: product bundle pricing ✔

Option A: flexible pricing

Option B: uniform pricing

Option C: basing point pricing

Option D: freight absorption costing

Correct Answer: freight absorption costing ✔

Option A: predatory pricing

Option B: price fixing

Option C: deceptive pricing

Option D: all of above

Correct Answer: all of above ✔

Option A: customer centered product development

Option B: team based product development

Option C: systematic product development

Option D: concentration based development

Correct Answer: systematic product development ✔

Option A: optional pricing

Option B: product line pricing

Option C: competitive pricing

Option D: captive pricing

Correct Answer: product line pricing ✔

Option A: real

Option B: win

Option C: worth doing

Option D: less worthy

Correct Answer: worth doing ✔

Option A: modifying marketing mix

Option B: modifying raw material schedule

Option C: modifying the product

Option D: modifying the market

Correct Answer: modifying marketing mix ✔

Option A: two-part pricing

Option B: combine pricing

Option C: double pricing

Option D: optional part pricing

Correct Answer: two-part pricing ✔

Option A: low sales

Option B: rapidly rising

Option C: peak sales

Option D: gradually declining

Correct Answer: low sales ✔

Option A: freight on board origin pricing

Option B: zone pricing

Option C: basing point pricing

Option D: uniform delivered pricing

Correct Answer: uniform delivered pricing ✔

Option A: idea generation

Option B: idea screening

Option C: concept development and testing

Option D: business analysis

Correct Answer: idea generation ✔