Pricing Capturing Customer Value MCQs

Option A: product membership in category

Option B: points of priority

Option C: points of differences

Option D: brands superiority

Correct Answer: product membership in category ✔

Option A: convenience products

Option B: shopping products

Option C: specialty products

Option D: unsought products

Correct Answer: specialty products ✔

Option A: augmented product

Option B: de-augmented product

Option C: core customer value

Option D: customer driven strategy

Correct Answer: augmented product ✔

Option A: differentiable segment

Option B: non-differentiable segments

Option C: intermarket segmentation

Option D: intramarket segmentation

Correct Answer: differentiable segment ✔

Option A: actual product

Option B: augmented product

Option C: dis-augmented product

Option D: intangible services

Correct Answer: actual product ✔

Option A: tangible products

Option B: exchange of goods

Option C: services

Option D: ownership of nothing

Correct Answer: services ✔

Option A: market segmentation

Option B: targeting the market

Option C: undifferentiated marketing

Option D: differentiated marketing

Correct Answer: targeting the market ✔

Option A: market segmentation

Option B: targeting the market

Option C: undifferentiated marketing

Option D: differentiated marketing

Correct Answer: targeting the market ✔

Option A: capital items

Option B: specialty industrial products

Option C: supplies and services

Option D: augmented industrial products

Correct Answer: capital items ✔

Option A: intermarket segmentation

Option B: intramarket segmentation

Option C: income segmentation

Option D: psychographic segmentation

Correct Answer: intermarket segmentation ✔

Option A: shopping services

Option B: less sought services

Option C: convenient products

Option D: specialty products

Correct Answer: convenient products ✔

Option A: specialty products

Option B: less specialty products

Option C: shopping products

Option D: unsought products

Correct Answer: shopping products ✔

Option A: intermarket segmentation

Option B: intramarket segmentation

Option C: income segmentation

Option D: psychographic segmentation

Correct Answer: intermarket segmentation ✔

Option A: characteristics of buyers

Option B: buyer’s decision process

Option C: the cultural environment

Option D: both a and b

Correct Answer: both a and b ✔

Option A: consumer oriented marketing

Option B: customer value marketing

Option C: innovative marketing

Option D: inbound ⁄ outbound marketing

Correct Answer: consumer oriented marketing ✔

Option A: brand familiarity

Option B: brand conviction

Option C: both a and b

Option D: none of above

Correct Answer: brand familiarity ✔

Option A: complex buoying behavior

Option B: variety seeking buying behavior

Option C: dissonance reducing buying behavior

Option D: habitual buying behavior

Correct Answer: habitual buying behavior ✔

Option A: actual product

Option B: augmented product

Option C: differentiation

Option D: competitive strategy

Correct Answer: augmented product ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: augmented product

Option B: actual product

Option C: actual ownership

Option D: tangible products

Correct Answer: augmented product ✔

Option A: actual product

Option B: augmented product

Option C: de-augmented product

Option D: customer value

Correct Answer: actual product ✔

Option A: operating supplies

Option B: repair and maintenance supplies

Option C: business advisory services

Option D: consumer specialty products

Correct Answer: operating supplies ✔

Option A: unsought specialty products

Option B: business services

Option C: accessory equipment

Option D: business advisory services

Correct Answer: business services ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: geographic segmentation

Option B: gender segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: gender segmentation ✔

Option A: positioning strategy

Option B: targeting strategy

Option C: differentiation

Option D: market segmentation

Correct Answer: targeting strategy ✔

Option A: sense of broad marketing

Option B: sense of mission marketing

Option C: sense of vision marketing

Option D: societal marketing

Correct Answer: sense of mission marketing ✔

Option A: perception

Option B: cues

Option C: motives

Option D: both a and c

Correct Answer: cues ✔

Option A: physiological needs

Option B: social and safety needs

Option C: esteem needs

Option D: self-actualization needs

Correct Answer: physiological needs ✔

Option A: user status

Option B: usage rate

Option C: loyalty status

Option D: benefits sought

Correct Answer: usage rate ✔

Option A: outdoorsy and tough

Option B: cheerful and wholesomeness

Option C: daring and imaginative

Option D: charming and upper class

Correct Answer: outdoorsy and tough ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: micromarketing ✔

Option A: physiological needs

Option B: social needs

Option C: safety needs

Option D: esteem needs

Correct Answer: esteem needs ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: psychographic segmentation ✔

Option A: complex buying behavior

Option B: variety seeking buying behavior

Option C: dissonance reducing buying behavior

Option D: habitual buying behavior

Correct Answer: variety seeking buying behavior ✔

Option A: consumerism

Option B: seller’s extremism

Option C: environmentalism

Option D: both a and c

Correct Answer: both a and c ✔

Option A: deliberate

Option B: guided by respect

Option C: skeptical

Option D: tradition bound

Correct Answer: skeptical ✔

Option A: selective attention

Option B: selective distortion

Option C: selective retention

Option D: both a and b

Correct Answer: selective retention ✔

Option A: associating with strong motives

Option B: using motivating cues

Option C: positive reinforcement

Option D: all of above

Correct Answer: all of above ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: psychographic segmentation ✔