Pricing Strategy MCQs

Option A: selective attention

Option B: selective distortion

Option C: selective retention

Option D: all of above

Correct Answer: selective attention ✔

Option A: double pricing

Option B: optional part pricing

Option C: two-part pricing

Option D: combine pricing

Correct Answer: two-part pricing ✔

Option A: relative advantage

Option B: divisibility

Option C: communicability

Option D: compatibility

Correct Answer: relative advantage ✔

Option A: customer sales force structure

Option B: product sales force structure

Option C: indirect sales force structure

Option D: territorial sales force structure

Correct Answer: customer sales force structure ✔

Option A: Brand awareness

Option B: brand personality

Option C: self-concept

Option D: self-image

Correct Answer: brand personality ✔

Option A: predatory pricing

Option B: deceptive pricing

Option C: price fixing

Option D: none of the above

Correct Answer: deceptive pricing ✔

Option A: adoption

Option B: cognitive dissonance

Option C: pre purchase behavior

Option D: post-purchase behavior

Correct Answer: adoption ✔

Option A: idea screening

Option B: product screening

Option C: customer screening

Option D: raw material screening

Correct Answer: idea screening ✔

Option A: experiential sources

Option B: commercial sources

Option C: public sources

Option D: all of above

Correct Answer: experiential sources ✔

Option A: sales promotion

Option B: personal selling

Option C: public relations

Option D: advertising

Correct Answer: personal selling ✔

Option A: physiological needs

Option B: social needs

Option C: safety needs

Option D: esteem needs

Correct Answer: safety needs ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Strengths ✔

Option A: motivation

Option B: perception

Option C: beliefs and attitudes

Option D: all of above

Correct Answer: all of above ✔

Option A: upper middles

Option B: working class

Option C: lower uppers

Option D: upper uppers

Correct Answer: upper middles ✔

Option A: relative advantage

Option B: divisibility

Option C: communicability

Option D: compatibility

Correct Answer: divisibility ✔

Option A: sample

Option B: coupon

Option C: premium

Option D: cash refunds

Correct Answer: premium ✔

Option A: inside sales force

Option B: outside sales force

Option C: channel intermediaries

Option D: nominal sales force

Correct Answer: outside sales force ✔

Option A: deliberate

Option B: guided by respect

Option C: skeptical

Option D: tradition bound

Correct Answer: deliberate ✔

Option A: small groups

Option B: family

Option C: social roles and status

Option D: all of above

Correct Answer: all of above ✔

Option A: selective attention

Option B: selective distortion

Option C: selective retention

Option D: all of above

Correct Answer: selective distortion ✔

Option A: PEST analysis

Option B: SWOT analysis

Option C: Both a and b

Option D: None of above

Correct Answer: SWOT analysis ✔

Option A: inbound approaching

Option B: presentation

Option C: demonstration

Option D: nominal approaching

Correct Answer: presentation ✔

Option A: personal communication channels

Option B: irrational communication channels

Option C: non-emotional communication channels

Option D: non-personal communication channels

Correct Answer: personal communication channels ✔

Option A: late majority

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: late majority ✔

Option A: lifestyle

Option B: personality

Option C: social class

Option D: None of the above

Correct Answer: personality ✔

Option A: write-up

Option B: write-down

Option C: follow-up

Option D: none of above

Correct Answer: write-up ✔

Option A: price packs

Option B: cents off deals

Option C: advertising specialties

Option D: both a and b

Correct Answer: both a and b ✔

Option A: attitude of others

Option B: unexpected situational factors

Option C: expected situational factors

Option D: both a and b

Correct Answer: both a and b ✔

Option A: pull strategy

Option B: moral selling strategy

Option C: rational selling strategy

Option D: push strategy

Correct Answer: pull strategy ✔

Option A: lifestyle

Option B: personality

Option C: social class

Option D: self-concept

Correct Answer: self-concept ✔

Option A: event marketing

Option B: sponsored marketing

Option C: branding

Option D: premium marketing

Correct Answer: event marketing ✔

Option A: cash discount

Option B: seasonal discount

Option C: functional discount

Option D: quantity discount

Correct Answer: seasonal discount ✔

Option A: physiological needs

Option B: social needs

Option C: self-actualization needs

Option D: esteem needs

Correct Answer: self-actualization needs ✔

Option A: event promotion

Option B: off deal promotion

Option C: trade promotions

Option D: business promotions

Correct Answer: business promotions ✔

Option A: Internal environment

Option B: External environment

Option C: Both a and b

Option D: None of the above

Correct Answer: External environment ✔

Option A: personal sources

Option B: commercial sources

Option C: experiential sources

Option D: all of above

Correct Answer: commercial sources ✔

Option A: ruggedness

Option B: competence

Option C: sophistication

Option D: excitement

Correct Answer: ruggedness ✔

Option A: learning

Option B: attitudes

Option C: beliefs

Option D: perception

Correct Answer: beliefs ✔

Option A: sales promotion

Option B: offline promotion

Option C: direct channeling

Option D: direct marketing

Correct Answer: direct marketing ✔

Option A: presenting quota

Option B: demonstrating quota

Option C: prospecting

Option D: qualifying

Correct Answer: prospecting ✔