Option A: consumer products
Option B: industrial products
Option C: augmented products
Option D: specialty products
Correct Answer: consumer products ✔
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Option A: product bundle pricing
Option B: by-product pricing
Option C: captive product pricing
Option D: all of above
Correct Answer: all of above ✔
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Option A: business services
Option B: business supplies
Option C: industry capital items
Option D: accessory equipment
Correct Answer: business services ✔
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Option A: concept development
Option B: product development
Option C: customer retention
Option D: supply chain management
Correct Answer: concept development ✔
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Option A: few
Option B: growing number
Option C: stable but begins declining
Option D: declining number
Correct Answer: growing number ✔
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Option A: testing stage
Option B: development stage
Option C: buying stage
Option D: merger stage
Correct Answer: development stage ✔
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Option A: unsought products
Option B: industrial products
Option C: specialty products
Option D: augmented products
Correct Answer: specialty products ✔
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Option A: optional product allowances
Option B: seasonal allowances
Option C: functional allowances
Option D: promotional allowances
Correct Answer: promotional allowances ✔
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Option A: market skimming pricing
Option B: market penetration pricing
Option C: product line pricing
Option D: both a and b
Correct Answer: both a and b ✔
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Option A: decline stage
Option B: less improved stage
Option C: product maturity stage
Option D: non-innovative stage
Correct Answer: non-innovative stage ✔
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Option A: real
Option B: win
Option C: worth doing
Option D: less worthy
Correct Answer: worth doing ✔
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Option A: cyclical pricing
Option B: short term pricing
Option C: promotional pricing
Option D: geographical pricing
Correct Answer: geographical pricing ✔
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Option A: salutary products
Option B: outbound products
Option C: deficient products
Option D: pleasing products
Correct Answer: outbound products ✔
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Option A: deficient products
Option B: pleasing products
Option C: salutary products
Option D: desirable products
Correct Answer: pleasing products ✔
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Option A: nutritious high fiber cereals
Option B: insurance products
Option C: ineffective medicines
Option D: junk food and cigarettes
Correct Answer: nutritious high fiber cereals ✔
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Option A: consumer oriented marketing
Option B: customer value marketing
Option C: innovative marketing
Option D: inbound ⁄ outbound marketing
Correct Answer: innovative marketing ✔
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Option A: channel view marketing
Option B: adaptation marketing
Option C: sustainable marketing
Option D: executive style marketing
Correct Answer: sustainable marketing ✔
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Option A: nutritious high fiber cereals
Option B: insurance products
Option C: ineffective medicines
Option D: junk food and cigarettes
Correct Answer: junk food and cigarettes ✔
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Option A: innovative marketing
Option B: inbound ⁄ outbound marketing
Option C: consumer oriented marketing
Option D: customer value marketing
Correct Answer: customer value marketing ✔
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Option A: seller’s adaptation view
Option B: environmental sustainability
Option C: consumer profitability
Option D: customer sustainability
Correct Answer: environmental sustainability ✔
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Option A: too high
Option B: too low
Option C: too discounted
Option D: none of the above
Correct Answer: too high ✔
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Option A: The company
Option B: The marketing intermediaries
Option C: Demographic forces
Option D: The organization’s suppliers
Correct Answer: Demographic forces ✔
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Option A: ineffective medicines
Option B: junk food and cigarettes
Option C: nutritious high fiber cereals
Option D: insurance products
Correct Answer: insurance products ✔
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Option A: sense of broad marketing
Option B: sense of mission marketing
Option C: sense of vision marketing
Option D: societal marketing
Correct Answer: societal marketing ✔
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Option A: ineffective medicines
Option B: junk food and cigarettes
Option C: nutritious high fiber cereals
Option D: insurance products
Correct Answer: ineffective medicines ✔
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Option A: consumerism
Option B: seller’s extrovert sellers
Option C: environmentalism
Option D: seller introvert seller
Correct Answer: consumerism ✔
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Option A: selling agents
Option B: manufacturer’s agent
Option C: commission merchants
Option D: rack jobbers
Correct Answer: rack jobbers ✔
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Option A: involuntary franchising
Option B: voluntary chain
Option C: involuntary chain
Option D: voluntary franchising
Correct Answer: voluntary chain ✔
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The kind of retailer whose product line consists of airlines, colleges and hotels is classified as?
Option A: independent off-price retailer
Option B: service retailers
Option C: categorized retailer
Option D: off-price retailer
Correct Answer: service retailers ✔
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Option A: exclusive marketing
Option B: shopper marketing
Option C: outbound marketing
Option D: inbound marketing
Correct Answer: shopper marketing ✔
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Option A: independent super retailer
Option B: off-price retailer
Option C: on-price retailer
Option D: independent off-price retailer
Correct Answer: off-price retailer ✔
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Option A: voluntary franchise chain
Option B: merchant wholesalers
Option C: agents and brokers
Option D: manufacturer’s sales branches
Correct Answer: voluntary franchise chain ✔
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Option A: independent super retailer
Option B: off-price retailer
Option C: on-price retailer
Option D: independent off-price retailer
Correct Answer: off-price retailer ✔
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Option A: promoting
Option B: retailing
Option C: wholesaling
Option D: none of the above
Correct Answer: none of the above ✔
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Option A: shopping center
Option B: specialty center
Option C: corporate center
Option D: warehouse club center
Correct Answer: shopping center ✔
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Option A: full-service retailers
Option B: self-service retailers
Option C: limited service retailers
Option D: super retailers
Correct Answer: full-service retailers ✔
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Option A: limited service retailers
Option B: super retailers
Option C: full-service retailers
Option D: self-service retailers
Correct Answer: full-service retailers ✔
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Option A: off price voluntary stores
Option B: mutual cooperation
Option C: chain stores
Option D: voluntary stores
Correct Answer: chain stores ✔
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Option A: inter-modeling
Option B: distribution operation
Option C: wholesaling
Option D: retailing
Correct Answer: retailing ✔
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Option A: outbound stores
Option B: super market
Option C: inbound stores
Option D: intensive stores
Correct Answer: super market ✔
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Option A: inclusive store
Option B: exclusive store
Option C: superstore
Option D: extensive store
Correct Answer: superstore ✔
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Option A: discount store
Option B: selective store
Option C: extensive store
Option D: exclusive store
Correct Answer: discount store ✔
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Option A: limited service retailers
Option B: super retailers
Option C: full-service retailers
Option D: self-service retailers
Correct Answer: self-service retailers ✔
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Option A: manufacturer’s sales branches
Option B: brokers
Option C: agent
Option D: drop shippers
Correct Answer: A. manufacturer’s sales branches ✔
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Option A: full-service retailers
Option B: self-service retailers
Option C: limited service retailers
Option D: super retailers
Correct Answer: self-service retailers ✔
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Option A: manufacturer’s sales branches
Option B: brokers
Option C: agent
Option D: drop shippers
Correct Answer: brokers ✔
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Option A: outbound stores
Option B: inbound stores
Option C: intensive stores
Option D: convenience stores
Correct Answer: convenience stores ✔
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Option A: corporate chains
Option B: retailer cooperatives
Option C: voluntary chains
Option D: all of above
Correct Answer: all of above ✔
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Considering types of retailers, the store which only carries limited product line is classified as?
Option A: specialty stores
Option B: department store
Option C: discount store
Option D: super store
Correct Answer: specialty stores ✔
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Option A: outbound franchisor
Option B: franchisee
Option C: wholesaler
Option D: franchisor
Correct Answer: wholesaler ✔
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Option A: selective store
Option B: extensive store
Option C: exclusive store
Option D: convenience stores
Correct Answer: convenience stores ✔
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Option A: specialty stores
Option B: department store
Option C: discount store
Option D: super store
Correct Answer: discount store ✔
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Option A: web wholesalers
Option B: brokers
Option C: agent
Option D: drop shippers
Correct Answer: agent ✔
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Option A: outbound store
Option B: inbound store
Option C: department store
Option D: intensive store
Correct Answer: department store ✔
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Option A: factory outlets
Option B: warehouse clubs
Option C: factory clubs
Option D: surplus center
Correct Answer: warehouse clubs ✔
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Option A: selective market
Option B: super market
Option C: extensive market
Option D: exclusive market
Correct Answer: super market ✔
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Option A: services mix
Option B: product assortment
Option C: store atmosphere
Option D: all of above
Correct Answer: all of above ✔
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Option A: wheel of mega retailers
Option B: wheel of retailing concept
Option C: cycle of retailers
Option D: retailers discount concept
Correct Answer: wheel of retailing concept ✔
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Option A: franchise
Option B: relative stores
Option C: chain stores
Option D: off price voluntary stores
Correct Answer: franchise ✔
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Option A: assess needs of customer
Option B: set target price
Option C: determine incurred costs
Option D: design product
Correct Answer: determine incurred costs ✔
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Option A: agents and brokers
Option B: manufacturer’s sales branches
Option C: voluntary franchise chain
Option D: merchant wholesalers
Correct Answer: merchant wholesalers ✔
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Option A: factory outlets
Option B: warehouse clubs
Option C: factory clubs
Option D: surplus center
Correct Answer: factory outlets ✔
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Option A: category killer
Option B: discount killer
Option C: limited inbound retailers
Option D: limited outbound retailers
Correct Answer: category killer ✔
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Option A: voluntary franchise
Option B: involuntary cooperative
Option C: retailer cooperative
Option D: voluntary cooperative
Correct Answer: retailer cooperative ✔
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Option A: specialty line handlers
Option B: corporate units
Option C: franchisor
Option D: franchisee
Correct Answer: franchisee ✔
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Option A: superstore
Option B: outbound stores
Option C: inbound stores
Option D: intensive stores
Correct Answer: superstore ✔
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Option A: industry capital items
Option B: industry material and parts
Option C: office equipment
Option D: specialty industrial products
Correct Answer: industry capital items ✔
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Option A: convenience sought products
Option B: unsought industrial products
Option C: sought non-specialty products
Option D: shopping products
Correct Answer: shopping products ✔
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Option A: sought specialty products
Option B: augmented industrial product
Option C: unsought shopping products
Option D: unsought consumer products
Correct Answer: unsought consumer products ✔
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Option A: buying of anything
Option B: ownership of anything
Option C: selling of anything
Option D: marketing of anything
Correct Answer: ownership of anything ✔
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Option A: sought products
Option B: unsought products
Option C: specialty products
Option D: shopping products
Correct Answer: sought products ✔
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Option A: installations
Option B: industrial materials and parts
Option C: shopping products
Option D: both a and b
Correct Answer: both a and b ✔
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Option A: barter system
Option B: products
Option C: services
Option D: distribution channels
Correct Answer: services ✔
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Option A: consumer products
Option B: industrial products
Option C: augmented products
Option D: specialty products
Correct Answer: industrial products ✔
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Option A: augmented product or services
Option B: convenience products and services
Option C: shopping goods or services
Option D: sought products or services
Correct Answer: convenience products and services ✔
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Option A: Coca-Cola of different flavors
Option B: P&G detergents brands as ‘Tide, Ivory, Dreft’
Option C: Toyota new brand ‘Scion’
Option D: Kellogg’s Special K’ snacks and protein waters
Correct Answer: B. P&G detergents brands as ‘Tide, Ivory, Dreft’ ✔
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Option A: sought specialty products
Option B: augmented industrial product
Option C: unsought shopping products
Option D: unsought consumer products
Correct Answer: unsought consumer products ✔
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Option A: specialty products
Option B: subspecialty products
Option C: convenience products
Option D: unsought products
Correct Answer: convenience products ✔
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Option A: specialty products
Option B: unsought products
Option C: convenient products
Option D: unsought specialty products
Correct Answer: specialty products ✔
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Option A: convenience products
Option B: unsought products
Option C: shopping products
Option D: augmented products
Correct Answer: convenience products ✔
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Option A: design a product
Option B: determine cost of product
Option C: set price based on cost
Option D: convince buyer about products value
Correct Answer: set price based on cost ✔
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Option A: unsought services
Option B: augmented services
Option C: industrial services
Option D: specialty products
Correct Answer: unsought services ✔
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Option A: buildings
Option B: fixed equipment
Option C: accessory and office equipment
Option D: all of above
Correct Answer: all of above ✔
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Option A: non-shopping products
Option B: shopping products
Option C: specialty products
Option D: unsought products
Correct Answer: shopping products ✔
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Option A: sought industrial products
Option B: specialty industrial products
Option C: shopping consumer products
Option D: augmented products
Correct Answer: shopping consumer products ✔
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Option A: unsought products
Option B: shopping products
Option C: specialty products
Option D: industrial convenient products
Correct Answer: specialty products ✔
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Option A: sought products
Option B: unsought products
Option C: specialty products
Option D: industrial unsought products
Correct Answer: specialty products ✔
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Option A: consumer products
Option B: augmented product
Option C: industrial products
Option D: de-augmented product
Correct Answer: consumer products ✔
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Option A: Three groups
Option B: Two groups
Option C: Four groups
Option D: Five groups
Correct Answer: Three groups ✔
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Option A: unsought product
Option B: specialty shopping products
Option C: industrial products
Option D: specialty products
Correct Answer: specialty products ✔
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Option A: product experience
Option B: intangible products
Option C: tangible product
Option D: services
Correct Answer: tangible product ✔
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Option A: consumer products
Option B: industrial products
Option C: augmented products
Option D: core customer value
Correct Answer: industrial products ✔
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Option A: actual product
Option B: positioning strategy
Option C: competitive strategy
Option D: value proposition
Correct Answer: actual product ✔
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Option A: products
Option B: commodities
Option C: barter system
Option D: offered services
Correct Answer: offered services ✔
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Option A: convenience products
Option B: shopping products
Option C: unsought products
Option D: sought consumer products
Correct Answer: convenience products ✔
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