Retailing And Wholesaling Strategy MCQs

Option A: de-augmented product

Option B: actual services

Option C: augmented products

Option D: consumer products

Correct Answer: consumer products ✔

Option A: high

Option B: low

Option C: average

Option D: moderate

Correct Answer: low ✔

Option A: basing point pricing

Option B: uniform delivered pricing

Option C: freight on board origin pricing

Option D: zone pricing

Correct Answer: freight on board origin pricing ✔

Option A: bargained reduction

Option B: discount

Option C: allowance

Option D: price segment

Correct Answer: allowance ✔

Option A: price maintenance

Option B: discriminatory pricing

Option C: price fixing

Option D: predatory pricing

Correct Answer: predatory pricing ✔

Option A: specialty products

Option B: non-shopping products

Option C: augmented products

Option D: shopping products

Correct Answer: shopping products ✔

Option A: bi-product pricing

Option B: optional product pricing

Option C: Two way pricing

Option D: Two part pricing

Correct Answer: optional product pricing ✔

Option A: perception

Option B: brand image

Option C: self-concept

Option D: self-image

Correct Answer: perception ✔

Option A: growth stage

Option B: repetition stage

Option C: turbulent stage

Option D: non-turbulent

Correct Answer: growth stage ✔

Option A: shopping products

Option B: specialty products

Option C: unsought products

Option D: sought products

Correct Answer: shopping products ✔

Option A: core customer value

Option B: positioning strategy

Option C: actual product

Option D: actual ownership

Correct Answer: actual product ✔

Option A: maturity stage

Option B: productive stage

Option C: improved market stage

Option D: profit achieved stage

Correct Answer: maturity stage ✔

Option A: bargained reduction

Option B: discount

Option C: allowance

Option D: price segment

Correct Answer: discount ✔

Option A: optional product pricing

Option B: price skimming

Option C: price penetration

Option D: product line pricing

Correct Answer: price skimming ✔

Option A: unsought specialty products

Option B: sought services

Option C: specialty products

Option D: convenience products and services

Correct Answer: specialty products ✔

Option A: promotional pricing

Option B: geographical pricing

Option C: cyclical pricing

Option D: short term pricing

Correct Answer: geographical pricing ✔

Option A: competitive pricing

Option B: captive product pricing

Option C: optional product pricing

Option D: product line pricing

Correct Answer: optional product pricing ✔

Option A: targeting strategy

Option B: intangible products

Option C: positioning statement

Option D: customer core value

Correct Answer: customer core value ✔

Option A: market offering

Option B: exchange of goods

Option C: ownership

Option D: logistic channels

Correct Answer: market offering ✔

Option A: industrial accessory equipment

Option B: industrial office equipment

Option C: fixed equipment

Option D: installation

Correct Answer: industrial accessory equipment ✔

Option A: unsought consumer products

Option B: sought services

Option C: sought industrial product

Option D: unsought augmented product

Correct Answer: unsought consumer products ✔

Option A: basing point pricing

Option B: uniform delivered pricing

Option C: freight on board origin pricing

Option D: zone pricing

Correct Answer: basing point pricing ✔

Option A: developing marketing strategy

Option B: developing production schedule

Option C: developing introductory test

Option D: developing new candidate’s pool

Correct Answer: developing marketing strategy ✔

Option A: segmented products

Option B: less convenient products

Option C: augmented products

Option D: convenient tangible products

Correct Answer: augmented products ✔

Option A: need recognition

Option B: information search

Option C: evaluation of alternatives

Option D: both b and c

Correct Answer: need recognition ✔

Option A: consumer products

Option B: industrial products

Option C: augmented products

Option D: core customer value

Correct Answer: industrial products ✔

Option A: discount pricing

Option B: promotional pricing

Option C: dynamic pricing

Option D: all of above

Correct Answer: all of above ✔

Option A: shopping products

Option B: unsought augmented products

Option C: sought specialty products

Option D: unsought convenience products

Correct Answer: shopping products ✔