Option A: business markets
Option B: international markets
Option C: consumer markets
Option D: government markets
Correct Answer: business markets ✔
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Option A: Macro environment
Option B: Microenvironment
Option C: Both a and b
Option D: None of above
Correct Answer: Macro environment ✔
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Option A: outdoorsy and tough
Option B: daring and imaginative
Option C: cheerful and wholesome
Option D: charming and upper class
Correct Answer: daring and imaginative ✔
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Option A: Microenvironment
Option B: Macro environment
Option C: Both a and b
Option D: None of the above
Correct Answer: Both a and b ✔
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Option A: Financial intermediaries
Option B: Marketing services agencies
Option C: Both a and b
Option D: None of the above
Correct Answer: Both a and b ✔
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Option A: the cultural environment
Option B: the demographic environment
Option C: the economic environment
Option D: both a and b
Correct Answer: the economic environment ✔
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Option A: awareness
Option B: interest
Option C: evaluation and trial
Option D: all of above
Correct Answer: all of above ✔
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Option A: Retailers
Option B: Wholesalers
Option C: Both a and b
Option D: None of the above
Correct Answer: Both a and b ✔
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Option A: the cultural environment
Option B: the demographic environment
Option C: the economic environment
Option D: the political environment
Correct Answer: the cultural environment ✔
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Option A: Suppliers as partners
Option B: Marketing intermediaries as partners
Option C: Various publics as partners
Option D: Both a and b
Correct Answer: Suppliers as partners ✔
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Option A: workers and managers
Option B: Stockholders
Option C: Community organizations
Option D: Company’s lawyers
Correct Answer: workers and managers ✔
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Option A: subsistence economies
Option B: industrial economies
Option C: developing economies
Option D: none of above
Correct Answer: subsistence economies ✔
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Option A: $11.43
Option B: $21.43
Option C: $25.43
Option D: $15.43
Correct Answer: $21.43 ✔
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Option A: Macro environment
Option B: Microenvironment
Option C: Both a and b
Option D: None of above
Correct Answer: Microenvironment ✔
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Option A: business markets
Option B: international markets
Option C: consumer markets
Option D: government markets
Correct Answer: consumer markets ✔
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Option A: awareness stage
Option B: interest stage
Option C: evaluation and trial stage
Option D: adoption
Correct Answer: evaluation and trial stage ✔
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Option A: The company
Option B: The suppliers
Option C: The marketing intermediaries
Option D: All of above
Correct Answer: All of above ✔
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Option A: business markets
Option B: reseller markets
Option C: government markets
Option D: international markets
Correct Answer: international markets ✔
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Option A: renewable resources
Option B: non-renewable resource
Option C: Both a and b
Option D: none of above
Correct Answer: non-renewable resource ✔
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Option A: need recognition
Option B: information search
Option C: evaluation of alternatives
Option D: both b and c
Correct Answer: need recognition ✔
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