Crafting Brand Positioning MCQs

Option A: visual mantra

Option B: branding mantra

Option C: legitimate mantra

Option D: straddle mantra

Correct Answer: branding mantra ✔

Option A: straddle positioning

Option B: straddle segmentation

Option C: straddle targeting

Option D: straddle points of parity

Correct Answer: straddle positioning ✔

Option A: threaten branding

Option B: potential branding

Option C: primal branding

Option D: strength branding

Correct Answer: primal branding ✔

Option A: potential threats

Option B: potential strengths

Option C: potential opportunities

Option D: potential weaknesses

Correct Answer: potential threats ✔

Option A: leverage able advantage

Option B: non leverage advantage

Option C: announced advantage

Option D: inspiring advantage

Correct Answer: leverage able advantage ✔

Option A: perceptual maps

Option B: preference representation

Option C: feasible representation

Option D: desirable representation

Correct Answer: perceptual maps ✔

Option A: simplifying

Option B: straddling

Option C: communication

Option D: inspiration

Correct Answer: simplifying ✔

Option A: communication

Option B: inspiring

Option C: simplifying

Option D: straddling

Correct Answer: inspiring ✔

Option A: points of references

Option B: points of positioning

Option C: points of association

Option D: points of differences

Correct Answer: points of differences ✔

Option A: legitimate mantra

Option B: straddle mantra

Option C: visual mantra

Option D: branding mantra

Correct Answer: branding mantra ✔

Option A: leverage differentiation

Option B: comparative differentiation

Option C: services differentiation

Option D: faster differentiation

Correct Answer: services differentiation ✔

Option A: points of association

Option B: points of differences

Option C: points of references

Option D: points of positioning

Correct Answer: points of differences ✔

Option A: competitive membership

Option B: category membership

Option C: position membership

Option D: target membership

Correct Answer: category membership ✔

Option A: desirability

Option B: deliverability

Option C: differentiability

Option D: feasibility

Correct Answer: differentiability ✔

Option A: desirability

Option B: deliverability

Option C: differentiability

Option D: feasibility

Correct Answer: deliverability ✔

Option A: desirable points of parity

Option B: comparative points of difference

Option C: competitive points of parity

Option D: category points of parity

Correct Answer: competitive points of parity ✔

Option A: announcing category benefits

Option B: comparing to examples

Option C: relying product description

Option D: all of the above

Correct Answer: all of the above ✔

Option A: services differentiation

Option B: faster differentiation

Option C: leverage differentiation

Option D: comparative differentiation

Correct Answer: services differentiation ✔

Option A: category points of parity

Option B: desirable points of parity

Option C: feasible points of parity

Option D: deliverable points of parity

Correct Answer: category points of parity ✔

Option A: segmenting

Option B: targeting

Option C: positioning

Option D: extract target

Correct Answer: positioning ✔

Option A: narrative branding

Option B: explained branding

Option C: potential branding

Option D: weak branding

Correct Answer: narrative branding ✔

Option A: competitive points of parity

Option B: category points of parity

Option C: desirable points of parity

Option D: comparative points of difference

Correct Answer: category points of parity ✔

Option A: competitive frame of reference

Option B: visual frame of reference

Option C: positioned frame of reference

Option D: extended frame of reference

Correct Answer: competitive frame of reference ✔

Option A: customer leverage advantage

Option B: customer advantage

Option C: competitor inspired advantage

Option D: relied advantage

Correct Answer: customer advantage ✔

Option A: employee differentiation

Option B: process differentiation

Option C: image differentiation

Option D: working differentiation

Correct Answer: image differentiation ✔

Option A: targeting

Option B: positioning

Option C: extract target

Option D: segmenting

Correct Answer: positioning ✔

Option A: industry

Option B: Corporation

Option C: organization

Option D: subsidiary

Correct Answer: industry ✔

Option A: image differentiation

Option B: working differentiation

Option C: employee differentiation

Option D: process differentiation

Correct Answer: employee differentiation ✔

Option A: competitor’s

Option B: industry

Option C: Corporation

Option D: organization

Correct Answer: A. competitor’s ✔

Option A: effective differentiation

Option B: channel differentiation

Option C: efficient differentiation

Option D: working differentiation

Correct Answer: channel differentiation ✔

Option A: points of disparity

Option B: points of parity

Option C: points of difference

Option D: similar attributes

Correct Answer: points of parity ✔

Option A: differentiability

Option B: feasibility

Option C: desirability

Option D: deliverability

Correct Answer: desirability ✔

Option A: channel differentiation

Option B: image differentiation

Option C: employee differentiation

Option D: all of the above

Correct Answer: all of the above ✔