Global Marketplace MCQs

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

Option A: late majority

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: laggard ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: geographic segmentation ✔

Option A: outdoorsy and tough

Option B: daring and imaginative

Option C: cheerful and wholesome

Option D: charming and upper class

Correct Answer: cheerful and wholesome ✔

Option A: relative advantage

Option B: divisibility

Option C: communicability

Option D: all of above

Correct Answer: all of above ✔

Option A: nationalities

Option B: racial groups

Option C: geographic regions

Option D: all of above

Correct Answer: all of above ✔

Option A: positioning strategy

Option B: targeting strategy

Option C: differentiation

Option D: market segmentation

Correct Answer: targeting strategy ✔

Option A: learning

Option B: change in personality

Option C: change in brand image

Option D: none of above

Correct Answer: learning ✔

Option A: self-confidence and dominance

Option B: defensiveness and adaptability

Option C: scalability and autonomy

Option D: all of above

Correct Answer: all of above ✔

Option A: target segment

Option B: market segmentation

Option C: differentiation

Option D: positioning

Correct Answer: target segment ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: cultural factors ✔

Option A: belief

Option B: attitude

Option C: learning

Option D: both b and c

Correct Answer: belief ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: political and legal factors ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: niche marketing ✔

Option A: selective attention

Option B: selective distortion

Option C: selective retention

Option D: all of above

Correct Answer: all of above ✔

Option A: innovator

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: early adopter ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: niche marketing ✔

Option A: innovators

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: early adopter ✔

Option A: sincerity

Option B: sophistication

Option C: competence and excitement

Option D: all of above

Correct Answer: all of above ✔

Option A: personal sources

Option B: commercial sources

Option C: experiential sources

Option D: all of above

Correct Answer: all of above ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: income segmentation ✔

Option A: late majority

Option B: early majority

Option C: innovators

Option D: early adopters

Correct Answer: innovators ✔

Option A: what consumers buy

Option B: why consumers buy

Option C: where consumers buy

Option D: all of above

Correct Answer: all of above ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: cultural factors ✔

Option A: need recognition

Option B: information search

Option C: evaluation of alternatives

Option D: both b and c

Correct Answer: evaluation of alternatives ✔