Marketing Channels MCQs

Option A: everyday low pricing

Option B: high low pricing

Option C: low high pricing

Option D: both a and b

Correct Answer: both a and b ✔

Option A: Four Cs

Option B: Four Ps

Option C: Four Ds

Option D: Four Ts

Correct Answer: Four Cs ✔

Option A: industry supplies

Option B: industry services

Option C: business advisory services

Option D: accessory equipment

Correct Answer: business advisory services ✔

Option A: contractual VMS

Option B: corporate VMS

Option C: administered VMS

Option D: all of above

Correct Answer: all of above ✔

Option A: Designing a marketing strategy

Option B: Create customer delight

Option C: Understanding customer needs and wants

Option D: Capturing value from customers

Correct Answer: Understanding customer needs and wants ✔

Option A: vertical marketing system

Option B: static distribution channel

Option C: conventional distribution channel

Option D: horizontal marketing system

Correct Answer: conventional distribution channel ✔

Option A: $30

Option B: $33

Option C: $27

Option D: $34

Correct Answer: $33 ✔

Option A: industry supplies

Option B: industry services

Option C: industry capital items

Option D: industry material and parts

Correct Answer: industry supplies ✔

Option A: inbound distribution

Option B: outbound distribution

Option C: forward distribution

Option D: reverse distribution

Correct Answer: inbound distribution ✔

Option A: Point of Differentiation

Option B: Positioning strategy

Option C: Targeting

Option D: Both b & c

Correct Answer: Positioning strategy ✔

Option A: price

Option B: tax

Option C: discount

Option D: value added tax

Correct Answer: price ✔

Option A: shopping specialty products

Option B: less convenient sought products

Option C: shopping products

Option D: unsought industrial product

Correct Answer: shopping products ✔

Option A: cost ceiling

Option B: cost floor

Option C: price ceiling

Option D: price floor

Correct Answer: price floor ✔

Option A: convenient specialty products

Option B: unsought products

Option C: sought products

Option D: convenient products

Correct Answer: convenient products ✔

Option A: convenience consumer products

Option B: specialty consumer products

Option C: materials and parts in industrial product

Option D: capital items

Correct Answer: materials and parts in industrial product ✔

Option A: Targeting

Option B: Market segmentation

Option C: Positioning

Option D: Differentiation

Correct Answer: Market segmentation ✔

Option A: geographic segmentation

Option B: gender segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: gender segmentation ✔

Option A: types of customers

Option B: types of usage

Option C: types of quantity

Option D: types of positioning

Correct Answer: types of customers ✔

Option A: divisional manager

Option B: top management

Option C: sales manager

Option D: marketing manager

Correct Answer: top management ✔

Option A: New product in existing market

Option B: Existing product in new market

Option C: Existing product in existing market

Option D: New products in new markets

Correct Answer: Existing product in new market ✔

Option A: Product

Option B: Price

Option C: Promotion

Option D: Place

Correct Answer: Promotion ✔

Option A: tangible products

Option B: exchange of goods

Option C: product marketing

Option D: ownership of nothing

Correct Answer: tangible products ✔

Option A: materials and parts in industrial product

Option B: supplies and services

Option C: capital items

Option D: consumer products

Correct Answer: materials and parts in industrial product ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Strengths ✔

Option A: intensive territorial agreement

Option B: selective territorial agreement

Option C: inclusive territorial agreement

Option D: exclusive territorial agreement

Correct Answer: exclusive territorial agreement ✔

Option A: intra-model logistic network

Option B: intermodal logistic network

Option C: intermodal transportation

Option D: intra-model transportation

Correct Answer: intermodal transportation ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: income segmentation ✔

Option A: horizontal mediation

Option B: multiple mediation

Option C: disinter mediation

Option D: vertical mediation

Correct Answer: disinter mediation ✔